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InsideGS

Cover Story Education
Faster payments landscape emerging .....................................1 Help merchants derive more
By Patti Murph value from transaction data .......................................................37
In today's always-on economy, faster is better. So it comes as no By Peter Shenk, Womply
surprise that financial institutions and their technology partners Most small businesses see a revenue boost when they start ac-
are ramping up initiatives to support faster payments. cepting card payments. Data associated with those transactions
News also adds great value if you help merchants exploit it.
David can beat Goliath in the lending game ......................39
News Briefs: By Sam Schapiro, Fundomate
Former Heartland CEO settles with SEC ...............................10 Payment companies can now compete with big banks to offer
small and midsize organizations new options when they hit a snag
Broker Fair 2019 gains new followers, energizes base ..10 or need extra capital to expand or get through rough patches.
Phishing likely behind 2018 Amazon hack .........................10 New Products

Education a centerpiece for ETA ...............................................10 Wi-Fi platform for analytics,
Small, midsize merchants compete inventory, networked devices ...................................................41
in First Data's CloverAchievers ..................................................10 Boost customer retention with
professional payroll services .....................................................42
Industry Update ...............................................................................12
Views Inspiration
Don't let your good ideas slip away........................................43
The very point of sale: Departments
Postcard from Transact 19 ...........................................................20
By Dale S. Laszig, DSL Direct LLC Letter From the Editors ....................................................................5
The ETA's annual conference, Transact 19, was a networking, deal- Readers Speak:
making show. Beyond the presentations, exhibits and meetings, Should we bother with unbanked merchants? ....................8
the best part of the show was being together. Spotlight Innovators ......................................................................22
Company Profile Events Calendar ................................................................................38
JR's POS Depot.: DateBook .............................................................................................40
Delivering POS fundamentals ...................................................27 Resource Guide .................................................................................45
Advertiser Index ...............................................................................54
Education
Street Smarts SM
Win and retain merchants with value-adds ........................32
By Dee and Emily Karawadra, Impact PaySystem
Competition is steep: merchants are marketed to daily via target-
ed ads, social media, telemarketing and cold calls that interrupt
their busy days. What can MLSs do to stand out?
Choosing the right ISO partner – Part 1 ...............................36
By Hawkins Siemon, Elevate Payment Alliance
An ideal ISO partner has integrity, a great product suite, high
service levels and competitive compensation. This first article in a
two-part series shares tips for choosing partners wisely.

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