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Letter from the editors

fter years of discussions and planning, it
looks like the faster payments landscape
is starting to emerge, and the necessary
A components to make real-time payments a
reality are coming together at last. How and why this is
happening is the topic of this issue's lead article. While
much of the banking industry has been focused on two
faster payments initiatives, RTP and Zelle, these are
not the only schemes at play. Even the card brands are
eyeing a piece of the pie. Howdy

Being able to offer faster payment options to merchants
will be a feather in the cap of the industry's feet on the Y’all!
street. Another promising offering detailed herein by
an industry expert is business intelligence software,
which can increase merchant stickiness by enabling
merchants to easily extract and use information that
goes beyond basic transaction data. Merchants can learn
exactly how they stack up against their competitors;
what their revenue trends look like; when their best
sales periods are, which areas need more support and
more.

Business intelligence software is a value-added service,
and other contributing writers shared further insights I’m working hard to help you increase
on that and other topics, including why it's important to
provide a variety of products and services to merchants; your bottom line today!
how another value-added service, fully automated
merchant financing, can help ISOs and smaller
processors complete with the Goliaths of financial No Bull
services; what to look for (and avoid) when choosing
an ISO partner, one of the most critical career decisions
a payment professional makes; as well as the benefits Customized advertising campaigns
of attending industry tradeshows that go beyond the to fit any size company and budget.
presentations, exhibits and meetings.
• Spotlight Innovators’ Pages
Excerpts from news stories posted under Breaking
Industry News at www.greensheet.com include former (frequently updated content)
Heartland CEO Robert O. Carr's approximate $250,000 • Print (various size options)
settlement with the SEC for alleged insider trading; the
recent Broker Fair's emphasis on innovation and aligned • Resource Guide listing
interests; details revealed about the phishing behind a
2018 Amazon hack; the ETA's emphasis on education; (print/online/front page (option))
and First Data and its Clover platform division's launch • Email Blasts (to GS readership)
of CloverAchievers, a program designed to reward
qualifying small and midsize merchants. • Online (website/twice month newsletter)
Also inside are company and profile profiles, along • Video
with briefs on milestones, including new partnerships, • Bundle advertisng campaign discounts*
awards, acquisitions, research and appointments. We
love hearing from you, our readers, and enjoy helping
to strengthen your connections and further your Danielle Thorpe
professional development. If you have news to share,
please send a press release to press@greensheet.com. And AVP Media Partnerships
send us your suggestions, questions and other helpful
feedback to greensheet@greensheet.com. 707-284-1686

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