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           Insider’sreport                                                         and decentralization of the assets,"
                                                                                   according to a white paper published
             on payments                                                           by Libra. Libra is slated to launch in
                                                                                   2020. Facebook has also formed Cali-
                                                                                   bra, a new subsidiary tasked with
        Facebook's cryptocurrency                                                  using Libra  Blockchain  to  create  fi-
                                                                                   nancial software and services such as
        play faces trust challenges                                                a payments app that consumers can
                                                                                   use to send Libra through Messenger
                                                                                   and other Facebook apps.
        By Patti Murphy                                                            Facebook said it hopes to recruit
        ProScribes Inc.                                                            100  organizations for  the Libra As-
                                                                                   sociation – including those involved
                 acebook's initiative to develop a new cryptocurrency in collaboration   in  payments,  technology,  online
                 with leading payment brands – including Mastercard, Visa, PayPal   marketplaces,  telecommunications,
                 and Stripe – could be seen as a watershed moment for cryptocurrency   blockchain, venture capital, nonprof-
        F adoption. Or it could be a dud. I'm leaning toward the latter. First,    its, multilateral organizations and
        some background. Libra is a new cryptocurrency being built by Facebook –   academics. To date, 28 organizations
        actually it's to be built by an independent Libra Association that Facebook is   have joined the association, which
        setting up. It will be built on a flexible, secure and scalable blockchain called   will operate as a not-for-profit head-
        Libra  Blockchain.  Libra  currency  will  be  backed  by  a  reserve  of  assets,  the   quartered in Geneva, Switzerland.
        Libra  Reserve –  a  basket of  currencies,  government securities  and  bonds  –
        intended to provide price stability, something most cryptocurrencies are sorely   In addition to leading payment com-
        lacking. The reserve will be funded by investors and Libra users.          panies, initial members include eBay,
                                                                                   multinational communications con-
        "The assets of the Libra Reserve will be held by a geographically distributed   glomerate Vodafone, blockchain plat-
        network of custodians with investment-grade rating to provide both security   form Coinbase, Lyft and Uber, Spoti-
                                                                                   fy, micro-lending platform Kiva, and
                                                                                   the venture firm Thrive Capital. All
                                                                                   members are to have an equal say in
                                                                                   the management of the association.
                                                                                   Banking the unbanked
                                                                                   In introducing Libra, Facebook de-
                                                                                   scribed it as a move designed, at least
                                                                                   in part, to extend the benefits of mod-
                                                                                   ern, digital payments to an estimated
                                                                                   1.7 billion unbanked adults, world-
                                                                                   wide. While these adults, many of
                                                                                   whom live in undeveloped or under-
                                                                                   developed nations, don't have bank
                                                                                   accounts, at least 1 billion have access
                                                                                   to mobile devices, Facebook claimed.

                                                                                   "Libra holds the potential to provide
                                                                                   billions of people around the world
                                                                                   with access to a more inclusive, more
                                                                                   open financial ecosystem," said Da-
                                                                                   vid Marcus, a former PayPal execu-
                                                                                   tive who was hired to lead Calibra.
                                                                                   "We know the journey is just begin-
                                                                                   ning, but together we can achieve Li-
                                                                                   bra's mission to create a simple global
                                                                                   currency and financial infrastructure
                                                                                   that will empower billions of people."

                                                                                   Facebook and  its  Instagram  and
                                                                                   What's App units, combined, have
                                                                                   about 2.4 billion monthly users

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