Page 33 - GS190701
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Education






            If e-signature is an option, what are the requirements
            and does it work 100 percent of the time?
            2.  New sales opportunities: Know who to commu-           Some processors and ISOs
            nicate with for new opportunities. Is it a specialized       require exclusive deals
            group for MLSs or a dedicated account manager?

            3. Integration and terminal application support: De-       where you can only board
            termine how to make changes to terminal IDs if re-     directly with them. Today, this
            quired. And have a clear understanding of what is cer-
            tified on the platforms you are able to board to.           is harder to manage and
            4. Merchant account maintenance: Find out the req-           harder to expect, as the
            uisite timeline, necessary paperwork and other re-
            quirements for making changes to bank account in-          industry has increasingly
            formation, entitlements, physical address, pricing, etc.   become more competitive.
            5.  Timing: Know whether a standard turnaround
            time  is  set  forth in  your contract  for boarding new
            merchant accounts, account maintenance or escalated
            merchant-related issues. This can help ensure faster
            turnaround on requests or, at least, keep your partner   From a production standpoint, do you have monthly
            accountable.                                        or yearly numbers to hit? If you don't meet those, how
                                                                will that affect your book of business, buy-rate and/or
            6.  Pricing: Determine if you have access to special-  split? Some processors and ISOs will then revert you to
            ized pricing for large opportunities  with slim mar-  a different buy-rate and/or split, which can significantly
            gins. What is the turnaround time on those types of   affect your bottom line.
            requests? This access can greatly assist in being com-  To be continued
            petitive in your market when a big-fish opportunity
            comes along.                                        In the next issue, Dee will take you through negotiating
                                                                your contract and schedule A with your ISO or processor.
            7. Point of contact: Ask where your point of contact is   In addition to knowing what you want from a support
            for merchant-related issues. Do you call in to a special-  standpoint, the ability to negotiate a contract that works
            ized team or do you have a direct contact? How are   for your business will make a world of difference. No
            these issues tracked? Do they assign a case number   one likes surprises. Getting a notice from your processor
            you can reference when you call or send in communi-  that you haven't met your minimums or that you haven't
            cation regarding the issue?                         fulfilled your end of the bargain can be very frustrating.

            8. Residual reports: Find out whether you can read   And that notice usually comes along with bad news that
            your residual report. Are the reports you have access   you no longer qualify for the great buy-rate and split you
            summaries of your merchants' monthly residual or do   signed for.
            they provide full details. A detailed report will allow
            you to see the cost per line item on your schedule A.   All of this can be avoided by knowing what to look for in
            If you can't find it, ask where you can see it. Know-  your contract and making sure you can meet the processor/
            ing your costs and how they pertain to your merchant   ISO's expectations. Something as easy as asking for a
            accounts will greatly assist in auditing your monthly   ramp up period of 12 to 24 months to get to the volume
            residual reports. This will allow you to pinpoint any   expected from you can significantly aid you in meeting
            discrepancies in your monthly payout.               the minimum numbers set by your partners.
            9. Contract terms: Read your contract's fine print; know   Dee Karawadra is president and CEO of Impact PaySystem, and Emily
            what is expected of you and from you. Is your contract   Karawadra is the company's chief financial officer. Since 2001, Impact
            an exclusive? Some processors and ISOs require ex-  PaySystem has been a leading provider of payment processing technolo-
            clusive deals where you can only board directly with   gies and services to merchants throughout the United States. Through
            them. Today, this is harder to manage and harder to   alliances with payments industry leaders such as Chase Paymentech,
            expect, as the industry has increasingly become more   First Data, Buypass, Sage and more, Impact PaySystem offers tailored
            competitive. However, if a processor or ISO is giving
            you a low buy-rate and high split, the company may   solutions to meet the unique needs of each merchant. Dee and Emily will
            require an exclusive with minimums built in.        welcome your questions and comments at dee@impactpays.com and
                                                                emily@impactpays.com, respectively.


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