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reusing passwords online and will be complicated, Punzirudu concluded. Stakeholders must evaluate their
in mobile apps. data sensitivity and delete or disguise information that would have adverse
effects if stolen. "If you don't have the resources to analyze your data inventory,
Privacy versus sharing enlist a third party with expertise and get it done the right way," he said. "Large
A recent study by Statista found cloud vendors can make things inherently secure by default, but remember
that Instagram, the photo-sharing that 'cloud' is just someone else's computer."
app owned by Facebook, grew from
800 million users in 2017 to 1 billion Dale S. Laszig, senior staff writer at The Green Sheet and managing director at DSL Direct LLC, is
in 2018. "The business community a payments industry journalist and content development specialist. She can be reached at dale@
has embraced Instagram, Facebook dsldirectllc.com and on Twitter at @DSLdirect.
and Twitter as a way to market
their wares," Philomey said. "These
platforms enable companies to be
responsive to their customers. For
example, companies react quickly to It’s a War out there!
complaints about their products or Time to Band together with the Band of ISO’s
services on Twitter."

Philomey pointed out that support
reps deal one-on-one with customers
by phone but can manage up to 10
people at a time on Twitter. Compared
with direct mail campaigns that get
one response out of a thousand, social
media platforms elicit immediate,
measurable responses that are easy
for marketers to quantify, he said.

When asked about Facebook's plans
to launch the cryptocurrency Libra
in 2020, Philomey asked why we The Merchant Store Presents the ISO Co-op
need another payment method. "I
can use so many P2P services and
tap my phone or card or watch at the Best Buy Rates in the business!
POS," he said. "What rewards option
or value proposition will make Libra Customer Service that is actually a service to the customers!
a top-of-wallet brand?"
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Olivia Cardarelli also wasn't keen to Join today for a better Tomorrow!
give Libra a try. "I would not use it
because I don't want my information
out there," she said. "Also, Apple The Merchant Store Promise:
Pay is easy to use. I don't need • 60 - 80% commission
another place to use money and • Transaction fees: 4 cents!
[share personal details with] other • $5.00 service fee
companies." • Up-front bonus ( does not effect split )
• True revenue sharing!
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Dale Cardarelli was more open to • Free Terminal and POS placement options!
the new cryptocurrency, stating, "As • And, one-on-one support, when and how you need it!
long as it works outside of Facebook,
I would engage with Libra." While Real partner solutions for Career minded agents!
she hasn't used digital currency, she
likes Apple Pay, because it eliminates
keying in card data. "Anywhere the To setup your custom agent program,
payment checkout experience can be TheMerchantStore Contact us at: 844.898.2884
frictionless, I am all-in," she added. Minding your business or Visit our website: MerchantCoOp.com

As social commerce adoption grows, LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT
balancing cybersecurity with privacy

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