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Education




        Getting immediate feedback from customers is the surest   That's a strong indicator that these merchants recognize
        way to know if and how an establishment has pleased     value in being able to access multiple features through a
        them. This enables businesses to leverage what they do   smart POS solution.
        well and improve or remove what they do poorly.
                                                                Making the sale
        Eager for innovation and information
                                                                Few merchants have  the time or technical resources to
        Solution and service providers should take note that most   devise their own smart POS solutions. Many may become
        of those surveyed are eager to take action, with 47.8 percent   frustrated by one-size-fits-all  solution  providers  that
        reporting they are very or extremely ready to innovate,   package suites of apps that serve the lowest common
        and another 29 percent indicating they are somewhat     denominator, which is the surest way to not satisfy any
        ready to do so. The top drivers behind that eagerness:   of them.
        remaining competitive (77.4 percent), increasing sales (75
        percent), and improving consumer loyalty (62.2 percent).  Traditional service providers have insight into specific
                                                                market segments and familiarity with individual
        But  there  is  a  flashing  red  light:  more  than  72  percent   merchants. These can be leveraged to pre-select tailored
        are willing to change their service providers to obtain   suites of apps and services to address pressing issues
        the right solution. More alarmingly for current service   in food and accommodations businesses. It's important
        providers, only 7 percent of respondents said they learn   to move quickly to educate merchants in the hospitality
        about current POS offerings from their current acquirer.   segments regarding what's possible with technology and
        More than a third rely on other business owners for that   what solutions will best meet their needs.
        information, slightly fewer get it from POS vendors, and
        20.7 percent obtain the information from their banks.   Nicky Koopman is senior vice president of content and value-added

        The top reason, cited by 61 percent, for changing providers   services with AEVI. She is a pioneer in digital innovation with an entre-
        is the ability to get a fully integrated solution, followed by   preneurial mindset who is responsible for bringing together AEVI's
        affordability at 57.4 percent.                          digital value-added content. Nicky works with AEVI's App Developer
                                                                Community to lay the foundation for the next-generation of value-
                                                                added content. Contact her at info@aevi.com.











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