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Education

dealings affect your business is Susceptible merchants are the ones these companies prey upon.
a must at all times. It will help
honest, hard-working individ- Merchants want familiar faces to service their accounts. Little by little, we are
uals put an end to the padding changing the perceptions of ISOs and processors by delivering excellent service
of interchange and deceptive at a fair price. In a marketplace where it used to seem that price always won, it
billing practices that persist in no longer does. Merchants who have not been serviced in years are looking to
some quarters of the industry. start new relationships, and that's what we consider our bread and butter.

MLSs need to be confident that Building strong relationships at the MLS/agent level is what has helped us keep
you are billing their customers our edge and market share over the years; reduced attrition is the side effect.
as quoted and that the proces-
sor or ISO is not adding in hid- Safari Njema!
den fees. This also pertains to
merchant statements. If your Dee Karawadra is president and CEO of Impact PaySystem, and Emily Karawadra is the company's
agents can't figure out how to chief financial officer. Since 2001, Impact PaySystem has been a leading provider of payment pro-
read their monthly merchant cessing technologies and services to merchants throughout the United States. Through alliances
statements, how can they sell with payments industry leaders such as Chase Paymentech, First Data, Buypass, Sage and more,
a transparent program? In Impact PaySystem offers tailored solutions to meet the unique needs of each merchant. Dee and
the field, they spend a lot of Emily will welcome your questions and comments at dee@impactpays.com and emily@impact-
valuable time convincing pro- pays.com, respectively.
spective merchant customers
that they are not like previous
providers that disguised fees
in their statements as inter- Snapshot of Up Coming Events
change.
• Protect your reputation: Hav-
ing strong fundamental values
in your ISO or MLS office can
aid you in building your book
of business. Your reputation in
this industry tends to follow
you. Although we are a huge
industry with a lot of players,
a bad egg is remembered. If
you burn agents or their mer-
chant customers with unfair September 18 - 19, 2019
business deals, you will leave OMNI Rancho Las Palmas Resort
footprints of your shifty deal- Palm Springs, CA
ings behind. Despite the size of https://westernstatesacquirers.net/
our industry, it functions like a
small world and, as the saying
goes, your reputation precedes
you.
Set your standards high, and
stick to them no matter how
tempting it might be, at times,
to do otherwise. Remember,
sometimes you will have to
make an ethical call that may
cost you money in the short
term, but in the long run, it
can save your reputation. We October 15 - 17, 2019
all still run into unscrupulous Planet Hollywood
sales agents whose mission is
to make quick sales and then Las Vegas, NV
never again touch the mer- https://www.natmc.org/nac2019-
chants they snared. attendee-registration.html

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