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Spotlight Innovatorsators
Spotlight Innovators Spotlight Innov

Spotlighting companies that promote eadquartered in Troy, Michigan, award-win-

innovation in the payments industry ning North American Bancard is an industry
leader in credit card processing, providing a
H variety of merchant services that help client
companies of all sizes develop solutions for payment pro-
cessing, including credit, debit, EBT, check conversion
and guarantee, gift & loyalty cards, and much more. As
an MSP/ISO since 1992, North American Bancard is dedi-
cated to offering the highest service levels, exceptionally
competitive pricing, and the latest technology to its cli-
ent companies, including Pay Anywhere, its proprietary
point-of-sale (POS) solution. With over $34 billion worth
of payments processed for more than 250,000 businesses
every year, North American Bancard is determined to
help American business prosper.

What’s New:
Easy-to-sell software integrations

oday's payments ecosystem is complex. With an industry full of
back-end processors, gateway platforms, and an ever-growing host
of independent software vendors, it can be difficult to know how
T to pair a prospective merchant with the best merchant services pro-
vider.Chances are, your client is using some type of third-party software prod-
uct for tracking customers, managing finances, and/or administering internal
processes like inventory or web-based selling. Therefore, most of them will also
benefit from an integrated payments solution.
As a sales professional, it's your job to help your clients understand what
solution is right for their business and why. However, this obligation can be a bit
daunting if you're not sure which payment platform pairs best with a software
application they are using. This is when working with a reputable, full-service
processor that offers an array of integration options will make it easier for both
you and your clientele.
Dedicated series of pages to showcase Integrating for efficiency
"What separates us from a gateway standpoint is that we can integrate and customize a payment solution for any client,"
your company’s unique message said Leonard Garcia, Vice President of Sales at Humboldt Merchant Services. "We like to pride ourselves on being nimble
and we have the ability to bridge the gap with custom-coded integrations that keep the client's best interest in mind."
When clients onboard to Inovio, the HBMS proprietary gateway, Garcia indicated they have access to several third-party
• Your own, customized News from the Wire that software integrations already available through Inovio's developer portal. According to Garcia, it's as easy as downloading
highlights stories about your company the code from a library of pre-programmed application programming interfaces and software developer kits. "The process
often only takes a day to get the integrated payments system up and running," he said.
• Featured Content: updated monthly, either by Garcia also noted the Inovio development team helps merchants with custom payment gateway integrations. "We've been
your in house writers or by one of ours doing this a long time and know how to help merchants get connected quickly," he stated. "We're never deterred when
challenged with a client who might be using a gateway requiring more work from an integration standpoint."
• Custom infographics and videos
Integrating for redundancy
• And so much more... According to Garcia, Inovio also offers certain features and functionality most gateways don't have, including built-
in fraud and chargeback mitigation tools and robust reporting capabilities, specially designed to cover a merchant's
full business spectrum. Garcia explained there is also more visibility into the merchant's billing model for the account
Contact Danielle Thorpe today for more details & pricing options manager, providing more assurance, control, and comfort, and the platform even offers a unique redundancy feature.

707-284-1686

Danielle@greensheet.com 23