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CompanyProfile

Niche technologies

and innovations

n 1987, Patrick Hong launched BankCard Services,
which is headquartered in the South Bay region of
Los Angeles County. Founded to meet the needs
I of the Korean American niche, BankCard Services
has since grown to serve a multi-ethnic market through ISO/MLS contact:
its 14 U.S. locations. It now targets Asian-American busi-
nesses, which are mostly Korean, Chinese, Japanese or Young Lee
Vietnamese owned. Director, Sales Operations
young.lee@navyzebra.com
Since 2007, the enterprise has developed custom 213-427-3452
technologies to assist merchants with proprietary gift www.navyzebra.com
card and POS programs – an evolution that led to the
launch of a subsidiary, NAVYZEBRA, in 2014. "We wanted
to separate the bank card aspect from the business
solutions," said Young Lee, the company's director of technologies. "None of the existing solutions had these
sales operations. "It was too generic and limiting, and we technologies in their processing systems," he said. "We
wanted our merchants to know we offer more." used the QR code to get a quick order from the POS
system and customers could order at the table from their
According to Lee, card processing companies had become own phone."
a commodity, and several changes were happening in the
market. "Merchants started to demand POS systems, and Lim indicated NAVYZEBRA also implemented an NFC
we wanted to shift our company focus from payment system where tables are tracked to help restaurants
cards to software-as-a-service," he said. "By changing the locate what table the orders came from. Young Park,
mantra of our company with NAVYZEBRA, we were a the company's POS solutions specialist, added, "We
solutions company that became a tech company, and we implemented a lot of technologies that weren't being
could hire developers and offer innovative solutions to used five years ago into the POS to quicken the payment
merchants." process."

The business specializes in POS systems for restaurants, "We also added a headquarter system for franchises and
retailers, salons, nonprofits and online stores, offering multi-locations to compare store-by-store data and a
365-day, 24-hour customer service assistance in four hierarchy model where food courts can be linked to one
languages. app to create a marketplace," Lim noted. "People don't
have to use ten different apps to order from ten different
Creative solutions for all stores." According to Lim, this technology can also be
used more widely. "Any food or goods from any store or
NAVYZEBRA's website indicates its goal "is to always have restaurant can be linked into the marketplace app," he
a solution." The site further promises, "No matter what said.
you need, we will offer it for you or create a customized
plan to suit your business. No one will be turned away, Looking to the future
and no one will ever hear us say, 'We can't do that'."
NAVYZEBRA will launch a self-order kiosk solution in
The company's product set includes POS, web, online November 2019 and a food locker application for online
ordering, finance, marketing, and digital commerce and mobile orders in the first half of 2020. "Instead of
solutions, as well as custom software integration services waiting for servers to give the food, we're working on a
and bank card processing. food locker solution where customers scan a QR code to
"We've been developing POS software and quick-serve- show the order is paid," said Lim.
restaurant (QSR) solutions since 2014," said Glen Lim,
the company's director of technical support. "In 2016, we In the latter part of 2020, Lim said, his company also
developed customized spa and online ordering solutions, "wants to implement facial recognition." And, it is actively
and launched an Android-based QSR solution in 2017." networking and seeking partnerships. "We're ready to
partner with different industries and companies in our
According to Lim, these solutions weren't new to the industry," stated Lee. "We want to extend our 'Customer is
industry, but the company incorporated new quick King' model to partners by offering competitive residuals
response (QR) and near field communication (NFC) and bonus plans."

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