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Letter from the editors Empowering & Connecting

hile payments professionals are aware
that mobile, Wi-Fi, internet and landline today’s
innovations are facilitating new forms of
W connected commerce, there's often scant payments
time in a busy workday to delve deeply into what's
brewing behind the scenes in this realm. Thus, The
Green Sheet asked payments leaders for insights on how professionals
telco service providers and partnering companies are
reinventing their processes and offerings. This issue's
lead article shares their perspectives and examines how
merchant level salespeople (MLSs) can leverage new
and transforming resources.

The Electronic Transactions Association is another • Spotlight Innovator
kind of resource, and one contributor shares reflections Web Pages:
on the ETA's recent Transact Tech conference in San
Francisco. Other topics explored by industry experts Capture prospects with
include the increase in mobile payment usage; effects of branded, customized
consolidation in the industry and what ISOs and MLSs web pages for
can do about it; why merchant education is critical to
combating rampant growth in chargebacks; questions innovators and leaders.
for MLSs to consider to sharpen skills and move sales
interactions in more profitable directions; and how fa- • Video Content
thers of daughters joining the industry are endeavoring Marketing: Educate and
to level the payments playing field for women.
impress with animation
Recent news stories highlighted herein include PayPal's and white-board
$4 billion payment for Honey Science, a technology
firm that develops browser add-ons that automatically explainer videos.
find and apply coupon codes for member shoppers at • Resource Guide: Grab
participating online stores; EMVCo's enhancement of
its EMVCO Associates Program to attract more like- attention with advanced
minded organizations to its ongoing discussions and mini ads in print and
initiatives; Facebook and Google's separate plans to
broaden their reach with new payment and banking online.
services; Elavon's definitive agreement to acquire Sage
Pay, a U.K.-based payment gateway and division of The • Targeted Email
Sage Group, a cloud solutions provider; and Arkose Campaigns: Reach
Labs' Q4 Fraud and Abuse Report," which cited a 70 per-
cent increase in bot-driven account fraud. These and responsive professionals
other full stories can be found under Breaking Industry who know and trust
News at www.greensheet.com.
The Green Sheet.
Short items in Industry Update cover notable happen-
ings such as awards received, innovations in mobile
payment technology, new solutions for payfacs, false
declines and fraud prevention, consumers' thirst for
cybersecurity education, new partnerships involving Danielle Thorpe
mobile wallets, efforts to combat credit card fraud,
developments in cross-border payments, and recent AVP Media Partnerships
acquisitions and executive appointments. And we'd
never forget product and company profiles. If you'd https://www.linkedin.com/in/daniellethorpe/
like us to profile your company, just email your com-
pany name along with your designated contact's name
and email address to greensheet@greensheet.com. We'll 707-284-1686
also welcome your feedback at that same address.
And please continue to send your press releases to
press@greensheet.com.
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