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December 23, 2019 • Issue 19:12:02

Past successes, future

opportunities – Part 1

This article contains the first portion of their responses;
the remaining answers will be included in our first issue of
2020. Many thanks to the busy industry leaders who share
their wisdom herein.

Tom Aronica
Biller Genie

1. We launched Biller Genie a year ago, so 2019 was spent
building our core product, and we have a lot to be proud
of. With our seamless integrations to QuickBooks Desktop,
QuickBooks Online, Xero and AccountingSuite, Biller
Genie is the only accounting-software-agnostic electronic
invoicing platform that also automates the entire accounts
receivable workflow in the industry. We released our
t this time of year, people typically assess the brand to the public and drove awareness through various
year coming to a close and prepare for the social and paid media channels in addition to adopting
new year. Identifying highs, lows and lessons a multichannel sales strategy that includes distribution
A learned, and strategizing to meet new goals are through ISO and agent partners, ISV integrations, and
central to the process. This year, members of our Advisory endorsements by major national accounting firms and
Board provided insights into this process by answering the trade associations.
following:
However, we're most proud of the recognition we've
1. What were the main highlights for you and your received from our peers. In 2019, Biller Genie was named
company in 2019? What actions led to your positive to the Money20/20 Start-Up Academy and was a recipient
outcomes? What advice do you have for others who'd of both ETA Transact's NexTen award and CPA Practice
like to achieve similar success? Advisor's Technology Innovation award.
2. What initiatives, if any, didn't go as well as
planned? What did you learn? What are you going to
do differently next year to increase the likelihood of Contributed articles inside by:
achieving better results?

3. What were the most significant developments for Dee and Emily Karawadra .................................................................28
payments and fintech in 2019? Please elaborate. Connie Spencer-Adams ......................................................................30
Victor Fenix .............................................................................................32
4. What will be the most critical issues facing the
industry's feet on the street in 2020? What approaches
to address them will likely be most successful? TOC on page 3

Continued on page 24