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Letter from the editors

s we bid farewell to 2019 and begin a new Empowering & Connecting
year ‒ and a new decade ‒ we reflect with
appreciation on our readers, our partners today’s
A and the dynamic industry of which we are a
part. Since 1983, we've been reporting on developments payments
of vital concern to payments professionals in an effort
to empower, connect, educate and motivate budding
and seasoned entrepreneurs who've made a home for professionals
themselves in this industry and made it what it is today.

We're proud to have a number of those pros on our • Spotlight Innovator
Advisory Board, and we turned to them for insights
and reflections while transitioning from this year to the Web Pages:
next. In this issue's lead article, several of them share Capture prospects with
their perspectives on what led to success in 2019, the
most striking developments of the past year, and what branded, customized
the primary issues are likely to be in the year to come. web pages for
Additional members' perspectives will appear in our
first issue of 2020. innovators and leaders.

Technology continues to play an essential role in our
sphere. One contributing writer draws parallels between • Video Content
today and yesteryear, when analog technologies were Marketing: Educate and
just as disruptive as today's new technologies. Other
experts discuss how APIs are revolutionizing payments impress with animation
and what they can do for merchants and the providers and white-board
who serve them; how to find opportunities amid the con-
solidation, commoditization and increased competition explainer videos.
in our realm; and what to watch out for when bringing
grown children into the business, which complements
our last issue's exploration of father-daughter working • Resource Guide: Grab
relationships. attention with advanced
No matter the time of year, there's typically plenty of mini ads in print and
breaking news to report. In this issue we've highlighted online.
a Capgemini-Efma study that encourages building new,
inventive banking models to bridge the divide between
banks and big-tech enterprises; the NRF's report on re- • Targeted Email
cord-breaking holiday spending over the long Thanks- Campaigns: Reach
giving-Cyber Monday weekend; an enterprising ewallet
provider that eliminated processing fees; and new legal responsive professionals
woes facing an online processor and multicurrency gate- who know and trust
way.
The Green Sheet.
As part of keeping you informed of potential upgrades
to your offerings, we provide product and company
profiles in each issue. Also included is our roundup of
recent updates on company and individual professional Danielle Thorpe
milestones.
AVP Media Partnerships
Thanks for helping us be of service to the payments
community through your ongoing support of our efforts. https://www.linkedin.com/in/daniellethorpe/
We love the in-person feedback we receive throughout
the year at tradeshows and welcome email feedback, too,
at greensheet@greensheet.com. 707-284-1686

And as another year unfolds, remember to send press
releases to press@greensheet.com.
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