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NewProducts
NewProducts

Solve, simplify cash discounting

and surcharging

Fluid Pay also provided the following additional features
and benefits of the surcharging program:

• Real-time surcharge confirmation and processing:
The payment card BIN is validated in real time as the
credit card is being entered into the Fluid Pay system
to check surcharge eligibility.

• Compliant surcharge pricing: To comply with
payments industry surcharging guidelines, the
surcharge amount can be a fixed amount or
percentage but may not exceed 4 percent.
luid Pay LLC, a cloud-based Level 1 PCI-compliant • Appropriate disclosures and posted signage: All
payment gateway and service provider, launched surcharging fees are disclosed on all checkout pages
two industry-compliant programs designed to
F help ISOs and merchant level salespeople (MLSs) and receipts.
demystify and streamline cash discounting and credit card • Tip adjustment support: The Fluid Pay solution
surcharging. The two programs are part of the company's accommodates tip adjustments.
commitment to simplify complex issues facing payments
industry stakeholders, company representatives stated. • POS Hardware compatibility: The Fluid Pay solution
is currently compatible with Dejavoo terminals.
"We are very excited to see the launch of these two offerings
along with our other 20+ cloud based products," said Jeff Processor-agnostic, reseller friendly
Rooney, chief technical officer at Fluid Pay. Cucci noted that Fluid Pay is 100 percent processor agnostic,
and that merchants only come to Fluid Pay through the
Nicholas Cucci, co-founder and chief operating officer at company's approved channel partners and resellers. The
Fluid Pay, agreed. "Our partnership with Debit Technologies secure Level 1 PCI-compliant and cloud-based payment
(DTI) enables us to offer an exclusive, patented technology gateway enables merchants to process transactions from
that can help offset total card payment processing costs," a variety of devices around the world. It also provides
he said. partners with suite of business-centric tools and resources,
Automated cash discounts he added.

Cucci noted that cash discounting is built into the POS Fluid Pay works with ISOs, VARs, MSPs, and software
terminal software, where it automatically calculates precise application developers, with 24/7/365 support to keep
discounts. Designed to encourage customers to pay by cash partners connected and processing. The company works
or gift card, the software applies a small service charge to with a variety of industries, business types and small to
standard list product pricing for credit card transactions. enterprise-scale merchants, he noted.
These fixed amounts are waived for cash and gift card
transactions, he stated.
In-house, compliant surcharging
Company: Fluid Pay LLC
Cucci additionally noted that Fluid Pay has launched an
in-house, industry-compliant surcharging platform. The Product: Cash Discount program
platform is for credit cards only and automatically blocks
surcharging on debit card transactions and in states that Website: www.fluidpay.com
have banned the practice. Contact: sales@fluidpay.com

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