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Letter from the editors

Empowering & Connecting
mid fierce competition, tech startups fre-
quently seek investors with funds, vision
and strategy to help them grow and scale. today’s
A However, convincing financiers to take a
chance on unknown startups isn't easy. Piyush Singh, payments
managing director, financial services in Asia-Pacific
and Africa at Accenture, described the growth in fin-
tech investment as "torrid" and noted that one thing professionals
is certain: "Many investors have woken up to the fact
financial technology can add a lot of benefits to busi-
nesses and consumers alike both in developed and
developing markets, which is why we keep seeing an
increase in fintech activity.”

So what does an ambitious payments professional need
to know to work with professional investors? We've got
you covered. This issue's lead article describes recent
advancements and trends in VC fintech investment and
what works and doesn't when seeking investment for
a promising startup or established enterprise seeking
growth capital.

In addition, one of our contributing writers looks at VC
activity from a different angle and reminds us that only
a small percentage of startups funded by professional
investors succeed. Thus, while investment in startups • Spotlight Innovator
in the payments realm is burgeoning, the impact of
such companies will not be proportional to the amount Web Pages: Capture prospects with
of money invested. Research shows that only 20 percent branded, customized web pages for
of VC investments end up being viable bets.
innovators and leaders.
Other industry experts cover such compelling topics
as winning in sales by targeting niche markets; • Video Content Marketing: Educate
legal issues to address between ISOs and VARs that and impress with animation and
are working together; the resurgence of credit card
skimming and what to watch out for; fraud prevention white-board explainer videos.
advancements and the race to conquer threats as • Resource Guide: Grab attention with
they arise; the emerging trend for online ordering of
cannabis products and ecommerce platforms created advanced mini ads in print and
to facilitate this; and new APIs and unified commerce online.
platforms designed to help merchants benefit from
enhanced data and fraud-prevention capabilities. • Targeted Email Campaigns: Reach

In addition to our customary company and product responsive professionals who know
profiles, as well as updates on recent individual and trust The Green Sheet.
and company milestones, a portion of the news
stories posted at www.greensheet.com are highlighted
herein. These include retailers' objection to planned Danielle Thorpe
interchange changes; the strong prelaunch results for
5G; biometric advancements that are defeating facial ID AVP Media Partnerships
fraud; and a new PCI SSC guide for large companies.
https://www.linkedin.com/in/daniellethorpe/
We hope you derive ongoing benefit from the resources
we offer to you. What do you find most helpful, and
where can we do an even better job of empowing you? 707-284-1686
Let us know at greensheet@greensheet.com.

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