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CompanyProfile

Leveraging the cloud

luid Pay LLC launched in 2017 with founding
members Nick Cucci and Jeff Rooney. They
introduced a proprietary, industry-first, fully
F cloud-based payment gateway application to
ISOs, VARs, merchant service providers and application
developers. Based in the Chicago suburb of Wheaton,
Ill., Fluid Pay prides itself on bringing many firsts to the
evolving payments industry.

Ted Cucci joined the founding partners in 2018, signing
on as Fluid Pay's president and CEO, as well as board ISO/MLS contact:
chairman. He brings over 21 years of industry experience,
including co-founding NMI with James T. McKenzie and Ted Cucci, President and CEO
serving as that company's chief operating officer.
ted@fluidpay.com
Why was Fluid Pay started?
630-526-8670
It's simple. The company's three partners share the
conviction that the payments space has become too www.fluidpay.com
complicated and complex and needs to be simplified.
"Our goal is to create a suite of products that function
inside a completely cloud-based environment while being
scalable for any size merchant both small and enterprise- creates a simple, easy and accurate way to accept payment
level businesses," said Jeff Rooney, chief technical officer information on a website while creating vault records, if
of Fluid Pay. "You should not have to have multiple needed, on transactions as well. Fluid Pay's white-label
providers as an ISO to complete your offering. Not solution offers customers complete control of the look and
anymore." feel – CSS, colors, etc. And a DDoS mitigation service is
included to make sure clients stay online 24/7.
Fluid Pay is 100 percent cloud-based inside the Google
Compute Engine (GCE) platform. "What this enables us Fluid Pay also supports PAX and Dejavoo EMV devices on
to do is provide a very reliable service for all our partners its platform. In addition, Watchdog is a fraud management
and their merchants no matter the size," Ted Cucci added. tool used to set rules and zero in on preventing and
"We have virtually zero downtime." detecting fraudulent transactions. This is one of the first
A client-driven roadmap payment tools in the industry to use machine learning
algorithms to adapt to data as it comes in. For more
One major benefit of being cloud-based is it brings products and information, please visit www.fluidpay.
Fluid Pay the flexibility to listen to its partners and the com.
industry overall. The company can stay very agile with
multiple product offerings and make changes on the fly. What's in the future for Fluid Pay?
Fluid Pay is currently launching multiple new product "Keep an eye out for Fluid Pay," Nick Cucci said.
offerings, including a processor-agnostic account updater "Partnerships and integrations are seamless with us. We
service, full Pax and Dejavoo terminal support, and auto have large companies integrating to us every day and
population for Level 3 transactions. are able to start sending over transactions in less than 10
minutes. Our control panel consumes 100 percent of our
Fluid Pay's offerings carry support across all of its API. No hidden calls, no tricks. We expose all the features
products. "We also have both industry compliant and functionality for our clients and are constantly taking
solutions for cash discounting and surcharge platforms," in needs and wants from our clients."
Nick Cucci said. "Why argue the difference if you can
figure out how to support both and remain compliancy? Another capability born from the company's agility,
Use what you want." clarity and responsiveness to clients' needs is Fluid Pay's

Product offerings cutting-edge support for alternative payment methods
(APMs) such Alipay, WeChat Pay, OXXO Pay and more
To name just a few of its stand-outs, Fluid Pay offers over than 137 other APMs. "We hear you and will continue to
20 cloud-based products such as e-invoicing that can pump out products useful to advance this industry," Nick
be sent and paid via email and SMS. The TOKENizer Cucci affirmed.
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