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Spotlight Innovatorsators
Spotlight Innov

oard Studios is a boutique video production
& strategy company specializing in helping
financial services companies explain prod-
B ucts, engage a broader audience, and grow
cost-effectively. The company has produced 1,500+ vid-
eos for organizations including Money2020, FIS Global,
Acorns, USAA, OnDeck, CAN Capital, ETS and other
leading payments industry brands. From explainer ani-
mations for your website and tradeshow booth, to train-
ing and onboarding courses, to video production &
distribution for content marketing, everything they do is
laser-focused on delivering superior ROI
What’s New:
Your 6-step guide to high-impact video

irst off, if you're NOT sold on video, look around you. Your competitors are get-
ting on the trend and you can't afford to get left behind. Or do you think anyone's
reading your blog and white papers? People are giving up on reading, leaving
F VIDEO the only way to establish your thought leadership, build trust, and engage
your audience.
Now if you're sold on video, what's next? These 5 steps will take away the guesswork to get
you the most bang for your buck (because we all hate it when our precious marketing dollars
end up going to waste!):

Step 1: repurpose successful content
You don't need to reinvent the wheel with video. Find content that strikes a chord with your audience and you'll
be successful..Rank your blog posts Find blog posts that generated the most traffic and/or comments from your
audience. These are your top trending topics. Get ideas from your competitors: If you don't have a blog, use tools
like BuzzSumo and KWFinder to identify the best content for your keywords. What are your competitors posting
and promoting? They've already done the heavy-lifting for you! You can put your spin on these topics by adding
your own insights, research and links to highlight your expertise.
Step 2: Edit your script for video:
Read your content aloud to improve the way it flows in spoken words and edit accordingly. If you get stuck or
stumble anywhere while reading, change the sentence so it flows better. Sometimes written words don't work
quite as well in video. Be educational: A 3-to-5 minute educational video is a great evergreen piece of content that
you can use as a lead magnet on your home page or landing page. Your visitors will value video content greatly,
especially if it has a hook embedded in it. Use engaging topics: How-to, top 10, and myth-busting videos tend to
work really well.
Step 3: record your video:
Whether you use your own computer's camera and software like TechSmith's Camtasia or our full-service video
production studio, make sure you look relaxed and confident. Read your script a few times before you start
recording… Call us or consult our guide to creating high-quality authentic video content for tips on making an
impactful video. Production support: We'll invite you to one of our permanent studio offices or do a "double-
ender." If you're not close to a studio, we'll guide you on the phone and ask questions to make the video more
conversational. Afterwards, we'll polish, color-correct and edit the raw footage. Professional actors: If you don't
want to be on camera, one of our actors can be your brand's video ambassador. Our highly personable and
experienced actors can deliver your content very authentically, using a teleprompter and professional setup to
read your script.

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