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Letter from the editors

Empowering & Connecting
s we put the finishing touches on the articles
in this issue, the ETA was in the process of
completing its first-eve virtual conference: today’s
A Transact Connect, an informative, innova-
tive show that demonstrated the vibrant and nimble payments
organization's ability to adapt to adverse circumstances
created by the COVID-19 pandemic.
professionals
And the ETA's volunteers and staff aren't the only ones
who are thinking on their feet. ISOs, merchant level
salespeople, ISVs, VARs and more professionals in our
realm are also reimagining operating strategies. And
the lead article herein delves into how those who have
built their portfolios on face-to-face sales are turning to
telephone sales and social media outreach. Others are
promoting value-added services like customized ecom-
merce sites, integrated online ordering and virtual ter-
minals. Many are reassessing the value of and promot-
ing opportunities with cash discounting.

Contributing writers have also explored ways that pay-
ments businesses are pivoting to enhance their own
survival by focusing on helping merchants stay in busi-
ness. This has meant adapting their offerings and spot-
ting new sources of revenue. Being able to adapt begins
with the right mindset, and one contributing writer • Spotlight Innovator
suggest payments professionals should focus on faith
and positive actions, rather than succumb to fear, which Web Pages: Capture prospects with
is paralyzing. Other experts discussed how companies branded, customized web pages for
are meeting new demands from merchants for online,
phone and contactless payment options; why surcharg- innovators and leaders.
ing's appeal is growing among merchants and how to
help implement surcharging programs; whether con- • Video Content Marketing: Educate
cern over the safety of cash payments is likely to hasten and impress with animation and
its demise; how issuing credit cards that leverage card
processing receivables helps merchants with cash flow white-board explainer videos.
while also providing ISOs will a new revenue stream; • Resource Guide: Grab attention with
and the stunning resilience of our industry during this
time of crisis. advanced mini ads in print and
online.
Some of the news we've posted recently includes sto-
ries on how fintechs and other lenders are easing road- • Targeted Email Campaigns: Reach
blocks to Paycheck Protection Program payments for
SMBs; a promising surge in contactless usage; how and responsive professionals who know
why takeout and delivery have become bright spots in and trust The Green Sheet.
the restaurant industry; and ways that the COVID-19
pandemic and social distancing are impacting payment
preferences. Danielle Thorpe

In addition, we've included profiles and updates on re- Vice President of Media Relations
cent company and industry milestones. If you have news
to share, be it a new partnership, promotion, research https://www.linkedin.com/in/daniellethorpe/
or other relevant developments, send a press release to
press@greensheet.com. And if you have feedback for us or
would like us to profile your company in an upcoming 707-284-1686
issue, get in touch at greensheet@greensheet.com.

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