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IndustryUpdate
still issue and redeem plastic cards with Gift PLUS as
they can with Factor4's original Gift Card App." Factor4
Merchant Sales Podcast focuses on small and midsize businesses (SMBs).
going strong Possible POS debuts new name, products
Two recent episodes of the Possible POS rebranded as Ovvi and unveiled a new
Merchant Sales Podcast, co- product line along with a new focus on growth and
hosted by The Green Sheet's Patti Murphy and technology. Ovvi anticipates these steps will enable it to
James Shepherd, of CCSalesPro, continue the compete head to head with major POS system providers.
mission of providing up-to-the minute informa- "The new product features and brand present a unique
tion and tips for the industry's feet on the street: opportunity for Ovvi to strengthen its place at the fore-
• Cash discounting compliance for the front of the POS technology industry and continue on its
future: Austin Mac Nab, managing path towards powering cloud-based and digital engage-
partner at VizyPay, explains VizyPay's ment for many industry types with an emphasis on res-
taurant and retail worldwide," Ovvi stated.
approach to cash discounting and how
it resonates with merchants. Plus, he TNS launches Cloud solution
discusses the Look Local First program,
created by VizyPay to encourage consum- Transaction Network Services stated that merchant
ers to spend locally. Also, Patti reports on acquirers, processors and other payment enterprises can
extending the EMV compliance deadline now connect their cloud services to the global payments
for pay-at-the-pump devices, and James ecosystem using the new secure TNSConnect Cloud
offers proven strategies for overcoming solution. "Leveraging TNS' extensive payments com-
merchant objections. munity of interest network, TNSConnect Cloud brings
• Think strategically to chart new thousands of acquirers, card schemes, issuers, fuel
partners, TMS providers and other endpoints together,
success: It's time to start thinking stra- facilitating the delivery of payments transactions from
tegically about our shifting marketplace devices to terminal driving hosts domiciled in cloud
and how to adjust business models for environments," TNS added.
future growth. James and Patti offer some
insights to help jump-start the process. RESEARCH
Catch these and all prior episodes at www.greensheet. Americans prefer digital incentives
com/podcasts.php or on your favorite podcast platform.
Global branded payments provider Blackhawk Network
released research conducted in partnership with
ANNOUNCEMENTS Mastercard that found open-loop digital incentives
are preferred rewards—particularly among younger
Chargebacks911 launches educational series generations and mobile-minded Americans—when
recipients want to receive rewards quickly or use them
Charbebacks911 released dates for its first Chargeback online. With 63 percent of Americans surveyed now
University seminars, a series of webinars created to edu- working remotely, digital incentives also help employ-
cate online merchants about managing risk, payment ers reach employees separated geographically to drive
disputes and internal processes to minimize losses and engagement, provide support and offer encouragement,
maximize revenue recovery related to chargebacks. Don researchers found.
Bush, the company's vice president of partner engage-
ment, said, "Financial institutions, retailers, restaurants, Riskified surveys effects of ATO attacks
gaming, travel and delivery companies, and more, are Riskified, a payments and fraud-prevention solutions
all feeling a range of negative effects of the outbreak. provider, released a survey on the effect of account
Chargebacks being one of the areas of great concern." takeover (ATO) attacks on ecommerce merchants and
Gift PLUS now on Clover customers. The survey shows that ATO attacks have
a huge negative impact on customers and merchants,
Factor4 LLC reported that it's Gift PLUS App is now damaging brand reputation and hurting merchants' bot-
available for download in the Clover App Market. "This tom lines, Riskified stated. Despite that, many merchants
enhanced version of the Gift Card App enables mer- lack security measures, and more than one in three (35
chants to email and text gift cards directly from their percent) of respondent merchants reported that at least
point-of-sale devices," Factor4 noted. "Merchants can 10 percent of their accounts have been taken over in the
last 12 months, the company added.
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