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Education

StreetSmarts SM

Do you have clearly defined outcomes?

By Marc Beauchamp He wrote, "It is so easy to overestimate the importance
Bankcard Life of one defining moment and underestimate the value of
making small improvements on a daily basis. Too often,
e are now in the second domain of possibil- we convince ourselves that massive success requires
ity. We are all creators; you are either creat- massive action.
ing intentionally or by default. I believe all
W things are created twice: first in the mind Whether it is losing weight, building a business, writing
then in the physical world. When you are in the first a book, winning a championship, or achieving any other
phase of creation, discovering possibilities or vision cast- goal, we put pressure on ourselves to make some earth-
ing, always start with the end in mind. Where do you shattering improvement that everyone will talk about."
ultimately want to end up?

As Mark Victor Hansen said, "You control your future, (Figure 1)
your destiny. What you think about comes about. By
recording your dreams and goals on paper, you set in
motion the process of becoming the person you most
want to be. Put your future in good hands — your own."

Why do the majority of business books address or discuss
setting a vision or goals? Because goal-setting works.
If you don't know where and – more importantly – why
you're moving in a particular direction, you'll never
achieve the desired result. After all, aren't we striving
to produce a result in some area of our lives? And, more
importantly, consistent results?

I've been around this game for over 25 years, and I've seen
a lot of ISOs charge out of the gate with great success but
fail to sustain the momentum. They lacked the ability to
produce consistent results, living in the world of peaks
and valleys. The long-term producers are not swinging
for the fences; they are getting on base, day in and day
out. James Clears wrote about this concept, calling it
the "aggregation of marginal gains" in his book Atomic
Habits, which I highly recommend.
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