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Letter from the editors

Empowering & Connecting
ince 1983, we've been documenting how
payments professionals continually facilitate
ever more efficient, secure and flexible forms today’s
S of payment acceptance. And we've noticed
similarities between the mass migration from paper to payments
electronic transactions in the 1980s and today's push
to contactless and virtual payments. During this time,
the industry's feet on the street also have shifted from professionals
salespeople narrowly focused on facilitating payments
to become consultants who work with small and mid-
size businesses to offer products and services that help • Spotlight Innovator
them better understand their customers and increase
their profits. Web Pages:
Capture prospects with
We can't wait to see what's on the horizon. This issue's
lead article is the first in a series in which fintech lead- branded, customized
ers involved in shaping the next wave of payments dis- web pages for
cuss the relationship between humans and technology
in our sphere. They offer insights into current trends innovators and leaders.
and how they will shape our collective future.

Also within these pages, another segment of industry • Video Content
leaders, members of The Green Sheet Advisory Board, Marketing: Educate and
share insights in the fourth and final installment of a
series on how payments companies are strengthening impress with animation
their companies and helping their customers, partners, and white-board
employees and communities during the COVID-19 cri-
sis. Other experts featured herein remind us how hav- explainer videos.
ing a comprehensive cybersecurity solution can be lik-
ened to an individual taking a multivitamin, and how
the habitual, daily actions you take determine the tra- • Resource Guide: Grab
jectory of your life. And on our Readers Speak page, attention with advanced
another payments expert explains why PIN authentica-
tion is an ideal solution for these times. mini ads in print and
online.
In news, you'll find briefs on an interview The Green
Sheet conducted with Jennifer Sherman, senior vice
president of product at NMI, on the nature and use of • Targeted Email
QR codes; how fraud is increasing in tandem with the Campaigns: Reach
spread of COVID-19; the strong showing of payments
companies on this year's INC 5000 list; and Chargeback responsive professionals
Guru's questions about Square's chargeback protection who know and trust
program. These full news stories, along with the latest
news, can be found under Breaking Industry News at The Green Sheet.
www.greensheet.com.

We appreciate the press releases you've been sending in
to press@greensheet.com and have drawn from them for Danielle Thorpe
our new product stories and updates on the latest ex-
ecutive appointments, company acquisitions, partner- AVP Media Partnerships
ships, research, charitable endeavors, new programs
and other milestones in our sphere. Please keep your https://www.linkedin.com/in/daniellethorpe/
news coming.

And if you have questions or suggestions for us, do not 707-284-1686
hesitate to let us know at greensheet@greensheet.com. We
will welcome your ideas.

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