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owners with the same kind of automation and instant gratification they get as 3. Self-service: Enable cardhold-
consumers." The PayVus platform provides a traditional line of credit and split- ers to help themselves by giving
settles a portion of daily merchant processing to the PayVus card, DeSilva noted. them the ability to solve simple
This combination boosts a merchant's purchasing power and pays residuals to card-based requests, such as re-
channel partners based on the merchant's card usage. ISOs and acquirers can porting a lost or stolen card or ac-
use these residuals to offset and reduce merchant processing fees, which gives tivating a new card, at any time,
them the ability to sell at or below interchange rates, he added. from anywhere.
4. Card controls: Empower card-
"Most small businesses fail because they can't manage the cash flow," DeSilva holders to set limits for card use
said. "Our channel partners provide them a tool that helps them manage cash to help them control spending and
flow in by accepting a card and manage cash flow out by using a card." prevent fraudulent activity.
Card issuer experience 5. Instant engagement: Create
ongoing opportunities to engage
DeSilva also believes instant issuance of physical cards, virtual cards and other with cardholders through two-
payment methods, as well as instant payment acceptance, are table stakes in way push notifications and alerts
the current payments sphere. "What's different about the industry today is that that happen in moments that mat-
we have begun looking at payments holistically," he said. "Combining issuing ter.
and acquiring enables people to accept payments on one end and use payments
on the other end." Bharghavan also believes that new tech has enhanced the "Customer stickiness and customer
user experience, and community banks and credit unions must adapt to retain choice are imperatives for providing
and attract tech-savvy customers. An Ondot ebook, The Ultimate Guide to Card digital-first banking," Bharghavan
Modernization, published in September 2020, summarized the five requirements said. "Engage users in moments that
of card modernization: matter, whether they are checking
1. Simplified onboarding: Automate all areas of account opening, authen- their credit limit, managing spend or
tication, KYC, decisioning and issuance. reporting a lost or stolen card. When
2. Spend awareness: Provide graphics to help cardholders understand their cardholders lose a card or receive a
spending habits by category, time frame and location. new one, they should be able to in-
stantly transfer their preferences to
the new card."
Digital-first design
REIMAGINE THE ART OF USAEPAY.COM A 2020 Mobile Payments Confer-
866-570-2051
ence panel on rewriting the pay-
TRANSACTION ments playbook and moderated by
Dale Laszig, senior staff writer at The
E-COMMERCE
RETAIL
M
MOBILEOBILE
Green Sheet, explored new digital
commerce models. Panelists included
Eugene DeSilva, general manager of
PayVus at Aliaswire; Robert Down-
ton, vice president, sales, North
America at Advanced Mobile Pay-
ment Inc.; and Royce Hall, director of
business development at Level 12.

Hall pointed out that people want on-
line and in-app ordering to be easy,
smooth and seamless. "They expect to
open a bank account or obtain a mort-
gage from the comfort of their homes,
without ever seeing a representative,"
he said. "At Level 12, we build soft-
ware that does that, the integrations
and the automations that make those
things possible." Each time a new
piece of software is added to an exist-
ing solution, it enriches the payments
ecosystem, and when fintechs inte-
grate micro functionalities into big-
ger solutions, they create a smoother,
faster, more secure payments infra-
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