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Letter from the editor

Empowering & Connecting
he lead article in our June 8, 2020, issue, "The
show must go on," shared perspectives from
payments industry conference organizers today’s
T who grappled with creating virtual events in
the early days of the COVID-19 pandemic. They took payments
swift action to bring people together via virtual chan-
nels. In the process they discovered promising new
options. professionals

This issue's lead article, the first in a two-part series,
continues the discussion of how industry leaders
have pivoted to create satisfying digital conferences
that bring people together and promote interaction in
multiple ways. They discuss challenges and discoveries,
as well as the realization that digital events are a
different sort of animal than in-person events—with
new possibilities and flexibility—not mere temporary
replacements for the "real" thing. Those interviewed for
the article also agree that online events are redefining
networking and deal-making in the digital age.

In addition to new approaches to tradeshows, payments
professionals have come up with new ways to work
and help merchants adapt to today's unprecedented
conditions. Experts contributing to this issue share
insights on what is effective in payments right now.
Their topics include mixing up sales approaches for • Spotlight Innovator
maximum results; having processes, procedures and Web Pages: Capture prospects with
systems in place to scale your business; the enduring branded, customized web pages for
certainty of payments; bridging the physical-digital
gap with QR codes; and more. innovators and leaders.

We post news articles regularly under Breaking • Video Content Marketing: Educate
Industry News on our homepage. Among the stories and impress with animation and
highlighted in this issue are a study of security
threats being propelled by the COVID-19 pandemic; white-board explainer videos.
rising consumer spending amid lingering uncertainty • Resource Guide: Grab attention with
about the economy; a new mobile app developed for
the parking industry; and the latest NFC Innovation advanced mini ads in print and
Awards. Additional updates included in this issue online.
cover new products; additional industry awards; new
trade associations; rebranding initiatives; new apps and • Targeted Email Campaigns: Reach
tools; research on global card spending and emerging
fraud schemes; new partnerships involving business responsive professionals who know
payments, automatic payments and invoicing, and end- and trust The Green Sheet.
to-end automated account receivables; acquisitions;
executive appointments; and more.
Danielle Thorpe
We'd love to know what virtual industry events you've
attended so far this year. Tell us what worked well from Vice President of Media Relations
your perspective, and what suggestions do you have
for using digital platforms to bring people together to DaniT@greensheet.com
network, share new products and services, and learn or
get refreshed on the payments industry's basics. Please
send your ideas to greensheet@greensheet.com. Also, 707-284-1686
remember, we rely on you to keep us updated on your
professional milestones, so keep your press releases
coming to press@greensheet.com.
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