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dispensers are not EMV-compliant will be liable for the
costs incurred by fraudulent transactions at their pumps.
According to a recent study by ACI Worldwide, 33 percent
of petroleum retailers will not be able to meet the deadline;
Should I avoid petroleum retailers? however, 97 percent of respondents in the study expect to
be compliant by year-end 2021.
friend of mine works with an ISO that has a lot While conversion to EMV is causing disruption, that
of gas stations in the merchant portfolio. He doesn't necessarily mean now is not a good time to focus
speaks so highly of the ISO that I'm thinking
A of switching over to work with them. But I've on that vertical. Your solution might be just what they
need to make a seamless conversion. Study the petroleum
only boarded five merchants so far: two mom-and-pop and convenience store sphere, set up a few information-
markets, one high-end consignment store and two thrift gathering interviews with willing retailers, and see if your
shops. I've never talked with a gas station owner about friend will mentor you. Also, study the differences between
processing. Plus, wasn't there supposed to be an EMV lia- the ISO you work with and the one recommended by your
bility shift for fuel and c-store operators this month? With friend. What are the pros and cons of each? Once you
that big change, things might be chaotic at the gas stations research thoroughly, you'll be able to make an informed
right now. Maybe it's the wrong time to make a switch. decision about whether you should make a move.
Ramona Diaz
Merchant Level Salesperson Best of luck to you!
Ramona, Editor
What's on your mind?
Due to disruptions in the work force and supply chains
caused by the COVID-19 pandemic, the EMV liability shift Do you do business with petroleum and c-store retailers?
for petroleum retailers was postponed by all four major Would you recommend someone enter this vertical
card brands (Visa, Mastercard, American Express and now? And what about other developments and trends in
Discover). The deadline was moved from October 2020 payments? Send your questions and views to greensheet@
to April 2021. After that, retailers whose automatic fuel greensheet.com.

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