Page 17 - GS201102

Views

business apps that the ISV is not natively offering as partners to be integrated. Technical-oriented ISOs can
part of its own marketplace. The digital mindset is about create an environment that delivers more flexibility to
specialization, resulting in apps that are aimed to solve their partners (ISVs, payfacs) and merchants, especially
specific merchant problems. So, the more choice merchants regarding the integration and orchestration of the checkout
have in app selection, the better able they are to fine tune flow on device, across devices and across channels.
their ecosystem to address their specific issues.
ISOs and acquirers that want to reposition themselves
Omnichannel future need an open integration layer on a platform that allows

Now, more than ever, small to medium-sized business them to deliver a living, vibrant merchant ecosystem
merchants need every tool available to grow their revenue that manages and orchestrates business applications and
and stay profitable. Omnichannel is essential to extending interactions across devices, applications and the overall
beyond the physical storefront to offer customers more checkout flow. Choice and flexibility are essential in being
opportunity and greater convenience in purchasing goods able to interact with solution partners across channels,
and services. payment methods, device types and value-added services.

In an omnichannel world every business is exposed to the ISOs and acquirers can't afford to view the payment
digital world, whether it is a restaurant allowing order- terminal as the be-all, end-all of their business models;
ahead services, a store that sells both on- and offline, or they need to find the right technology partners to ensure
a spa that advertises via Google or Facebook and offers their role in providing a truly integrated payments
appointment scheduling. Many merchants, though, are solution.
overwhelmed by the sheer number of specialized solution
partners to choose from—consider that there 11,000 Martin Herlinghaus is senior market analyst with AEVI. He has 20 years
business apps in the Apple store alone. of experience in both digital and face-to-face (F2F) payments and has
worked with leading companies to create global billing and digital pay-
Traditional retail ISOs can use their industry-specific ment solutions. Contact him at response@aevi.com.
expertise and insights to create relevant solutions, helping
their merchants with partner selection and helping those

YOUR BUSINESS IS UNIQUE

YOUR LOAN SHOULD BE TOO

Unlike other financial institutions, we understand that every business is different.
At Boca Capital Partners, we ensure that all residual loans are designed to fit your
business needs. Get a loan from $50,000 to $2,500,000 that best fits your business today!

Call Now: 844-531-4957

BOCA
CAPITAL
PARTNERS bocacapitalpartners.com info@bocacapitalpartners.com