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                   How advanced acquiring can cover


                           all in-store and online needs





                                                                complexities, merchants must look  to the market for
                                                                available expertise that offers centralized reconciliation, a
                                                                single view, competitive rates for each transaction made
                                                                and the facilitation capabilities to make the full payments
                                                                process as easy as possible.

                                                                The end result is a seamless payment solution with
                                                                simplified integration and certification processing,
                                                                along with eased reconciliation, fast settlement and zero
                                                                disruption for retailer—meaning they can focus on what
                                                                they do best: providing quality goods and services to their
                                                                loyal customers.
                                                                Challenging the status quo

                                                                Advanced acquiring is challenging the status quo by
                                                                providing game-changing payments technology to cover
        By Lee Jones                                            all in-store and online needs. With alternative payments
                                                                becoming the norm in many countries, offering  the
        Ingenico, a Worldline brand                             preferred payment methods in those specific markets is
                                                                vital to boost conversions and drive customer loyalty.
                    erchants are under pressure to up their game
                    and redesign and restructure every aspect of   However, the multiplication of payment methods across
                    the customer journey as the world around    various channels requires a partner able also to process
        M them rapidly shifts to digital channels due to        and centralize all these payment methods into a single
        both consumer demand and the global pandemic.           platform and provide clear monitoring. It is for this reason
                                                                that the solution provides not only acceptance but also
        Part of this is payments, which has remained relatively   payment processing. Critically, this type of advanced
        unchanged for years. But it has meant that brands have   acquiring offers increased flexibility for retailers,
        had to make significant adjustment in the definition of   including consolidated  reporting,  pricing  controls,  and
        what "digital commerce" really entails. An omnichannel   cross-border capabilities.
        approach presents the brightest hope for developing new
        revenue streams.                                        Having full visibility over the payments process will
        Confronting a huge undertaking                          empower retailers to avoid having to deal with fraud risks
                                                                and unforeseen fluctuations in consumer behavior or
        However, the intricacies of acquiring and ensuring      transaction volumes, as well as manage costs effectively,
        a smooth customer experience still represent a huge     thereby increasing room for further growth and profit.
        undertaking. Many brands are still managing thousands
        of transactions at one time or have a payments function   Optimizing all payment needs through one provider
        that is set up separately per channel and/or geographical   It is important to choose a partner who is acquirer
        area.                                                   agnostic and has global expertise in payment technology,
                                                                card acceptance and acquiring. This is because it provides
        As they scale, they can easily sell on an international or   the foundation for a consolidated payments system. Such
        global level with multiple acquirers, but this can increase   partners provide merchants with the tools that help them
        risk when it comes to reconciliation or even jeopardize   manage business performance proactively, keep one step
        connectivity,  which  could  result in  multiple  failed   ahead of the game and serve their omnichannel customers,
        transactions  and  revenue  loss  over  time.  Therefore,  it  is   who are keen to buy whenever, wherever and however
        important that they know how to take their business to   they want.
        the next level.

        The acquiring paytech shaping the market today          This means that they will only need to work with the
                                                                one  provider  for  all  their  payment  needs,  safe  in  the
        In the new world of commerce successful companies       knowledge that acquirer agreements will be managed
        are leveraging their payment data to optimize and       on their behalf. The consolidation the entire payment
        grow the business across multiple channels. To remove   flow with a single partner translates into significant cost

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