Page 36 - GS210101
P. 36

TradeshowNews





                                                                 management. Known for exceptional organizational
                                                                 skills, Lusson brings considerable expertise to planning,
                                                                 negotiation and event management, Ellerman stated.

                                                                 MPC's conference planning committee has also expanded.
                                                                 Incoming member Tracy Lai, partner at Lystar Group,
                                                                 will manage strategic business development in fintech
                                                                 and financial services sectors. Payments industry veteran
                                                                 Dale Laszig, senior staff writer at The Green Sheet and
                                                                 managing director at DSL Direct LLC, will guide content
                                                                 development for MPC's show guide and blog sites.

                                                                 Lusson and Lai thanked Ellerman for the opportunity. "I
                                                                 am thrilled to join MPC's conference planning committee,"
                                                                 Lai said. "I look forward to working with Marla, Shilo
                                                                 and Dale to build an impactful MPC21 platform." Lusson
                                                                 added, "I'm excited to participate in helping commerce
                                                                 move forward."

                                                                 Laszig, who has previously worked with MPC media
                                                                 partners, staff and committee members, expressed thanks
        MPC evolves from annual to always-on event               to Danni Thorpe, vice president of media relations at The
                                                                 Green Sheet, for helping establish media partnerships
        The MPC Digital Commerce Event entered into media        with MPC, The Green Sheet and Board Studios. Thorpe
        partnership agreements with  The Green  Sheet Inc.       had envisioned the partners collaborating on a dynamic,
        and Board Studios Inc. and appointed several key staff   interactive digital event guide, Laszig stated.
        members to its growing organization. After pivoting
        to an all-digital format in 2020, plans are underway to   Beyond mobile payments
        significantly expand the conference's scope, according to
        Marla Ellerman, executive director at MPC.               Ellerman  acknowledged  that  the  event  formerly  known
                                                                 as the Mobile Payments Conference has evolved into
        "We  want  to  build  on  the  breakout  success  of  our  2020   an inclusive experience that brings together thought
        conference, which drew nearly 2,000 attendees," Ellerman   leaders, innovators and decision-makers from across the
        stated, adding that she wants to transform the show into a   global commerce ecosystem and even other conferences,
        rich, interactive platform that provides continuous videos   including the Electronic  Transactions Association  and
        and content to the industry that never sleeps.           National ATM Council.  She added that the  show has
                                                                 consistently provided access to the world's foremost
        Enthusiastic partners                                    experts in emerging payments and commerce, blockchain
                                                                 and digital currencies, cybersecurity and consumer
        Kate Gillespie, president and CEO at The Green Sheet,    privacy, customer experience and loyalty, and customer
        concurred, stating that MPC has grown exponentially      engagement and marketing.
        over the past decade from a small workshop in New York
        City into a diverse and globally focused event. "The Green   Ellerman further noted that MPC21 will take place in
        Sheet looks forward to producing MPC's year-round, all-  August 2021; event planners will share more details in the
        digital show guide with exclusive videos, one-of-a-kind   coming months. While she and other payments industry
        content and advertising," she said.                      stakeholders look forward to new possibilities in 2021,
                                                                 Ellerman called 2020 a defining year for digital commerce.
        Konstantinos Papakonstantinou, founder and CEO at
        Board Studios, agreed that today's sophisticated, digitally   Continued evolution
        savvy audiences expect on-demand access to breaking
        news and industry trends in digestible formats. Noting   "Digital technologies kept the economy moving during
        that Board Studios works with fintech startups as well   the pandemic and made a lasting contribution to the
        as  Fortune  100  companies,  Papakonstantinou  called   future of commerce," Ellerman said. "We will continue
        customized, business-first videos "a proven way to       to explore these themes while keeping our sponsors,
        connect, engage and boost conversion rates."             exhibitors and followers up to date on the latest trends in
                                                                 our ever-changing industry."
        Bigger planning team
                                                                 A pre-registration wait list for MPC21 is available at www.
        Ellerman  appointed  events  marketing  executive  Shilo   mobilepaymentconference.com/goMPC21.
        Lusson to lead MPC's communications and program


        36
        36
   31   32   33   34   35   36   37   38   39   40   41