Page 5 - GS210102

Connecting and
Letter from the editor Beyond

ayments is among the most dynamic indus-
tries on the planet. Professionals in our realm
are used to navigating ever-changing waters, Contact us today
P facing technological advancements, disrup-
tion and shrinking margins with lightning speed, inge-
nuity and confidence. In addition, those of us based
in the United States are accustomed to doing business For your personal
in a stable society under which the rule of law is over-
whelmingly honored and accepted by citizenry and
leaders alike.
Discovery Call
Details of the events of Jan. 6, 2021, are still emerging.
It was a dark day in our history as a nation. However, it
has not replaced COVID-19 as our most pressing chal-
lenge. The U.S. Capitol was attacked but our govern-
ment was not overthrown. We are not embarking upon
a second civil war. The majority of us continue to sup-
port a peaceful transition of power. The majority of us
also want to provide equal opportunity to all. We may
disagree about the best means to achieve that, but the
goal very much remains in the hearts of our populace.

So we go on with a sense of resolve and optimism. We
tend to our businesses and our communities, providing
assistance in the ways that we can. At The Green Sheet,
our contributing writers have most recently delved into
why it is imperative to follow and understand current
economic and payments industry trends; the need to Spotlight Innovator Pages, Video Marketing,
avoid letting buzzwords roll off our tongues and fo-
cus instead on the deep meaning we want to convey Resource Guides, Target Email Campaigns.
to prospects; promising new ways to bring people to-
gether online through imaginative, engaging, results-
driven events; and how digital payments will drive a Amplify your message across
fintech revolution in 2021.
channels. Expand your reach
Our news coverage continues apace as evidenced in re-
cent stories on the correlation between year-over-year with pioneering, one-of-a-kind,
growth in payment card usage and increased losses multimedia promotions and
due to cybercriminal activity; portions of the second
COVID-19 relief bill that bring help to ISOs, MLSs and campaigns. Partner with us today.
merchants; a federal judge's overturning of parts of the
CFPB's prepaid rule; and early responses from industry
leaders to the assault on Capitol Hill.
Rick Aston
Also included are product and company profiles, along Media Partnership Specialist
with customary updates on professional and company
milestones in payments. These include new partner- Rick@greensheet.com
ships, research, appointments, acquisitions, certifica-
tions, offerings of interest to ISOs and MLSs, and more. 707-284-1693
We look forward to continuing to provide information
and resources to you in the coming year. Keep in touch
at greensheet@greensheet.com, and be sure to send your
press releases to press@greensheet.com.
5