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ceptance. It also has a built-in security camera and a trig- Not surprisingly, 59 percent said the coronavirus pandem-
ger mechanism that shuts down a pump entirely if anyone ic made them more inclined to pay at the pump than they
attempts to install a card skimmer. "Having a trigger is were a year earlier. The survey results, Lyman said, "indi-
huge," Goldberg said. cate fuel and convenience retailers must rethink how they
engage consumers and implement technologies that will
NRS is actively signing up ISOs to resell the solution. ISOs safeguard them against an uncertain future."
and MLSs simply refer retailers, and NRS handles all the
heavy lifting, Goldberg said. "We offer a generous revenue And it's not just fuel sales. The TNS survey found many
share. All they have to do is sign up with us. Once they consumers like the idea of ordering food and other in-store
sign on, they can literally launch it with all their agents." items while at pump. Many (55 percent of respondents) al-
NRS also offers merchant funding options, with revenue ready purchase these items inside, often after gassing up
shares for referring ISOs and agents. outside, TNS found. Forty-two percent would order food
from pump; 47 percent would like those items delivered to
Gas POS makes it even easier. It runs ethernet cables from their vehicles while they're fueling their cars.
pumps to stores, effectively rendering AFDs extensions of
the inside EMV-compliant POS devices, Smith said. "Consumers also are very open to the opportunity to
watch ads and personalized content," Lyman said. "Ulti-
Not just fuel sales mately, what we're trying to do, rather than just provide
The push for EMV compliant AFDs isn't just about satisfy- technology that addresses the costly liability shift, is to
ing the card brands; consumer preferences play a role, too. piggyback on the technology to drive content that gener-
Among U.S. adults surveyed last year for TNS, 78 percent ates ad revenues and to drives sales."
said they prefer to pay at the pump rather than transact
with a cashier. Nearly two-thirds (65 percent) said they Patti Murphy is senior editor at The Green Sheet and co-host of the
prefer to use gas stations with EMV chip readers at their Merchant Sales Podcast. Follow her on Twitter @GS_PayMaven.
pumps, and 39 percent actively seek pay-at-the-pump fa-
cilities that are EMV secure.