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Letter from the editor

volving card brand rules and Connecting and
government regulations make
deadlines an ongoing concern
E for ISOs, merchant level sales- Beyond
people, payment processors, equipment
vendors and many others doing business in the mer-
chant services world. And given the amount of col-
laboration required to create what for consumers is Contact us today
basically a smooth payments experience, we depend on
one another to do our part to meet requirements to stay
compliant and in business.
For your personal
One looming deadline that has been postponed more
than once due to cost and complexity is the April 1,
2021, EMV liability shift for automated fuel dispensers
(AFDs). A fact that could be seen as daunting is that Discovery Call
according to research completed last summer, only
15 percent of fuel retailers with AFDs reported full
deployment of EMV-compliant devices, and 52 percent
had deployed zero EMV-compliant AFDs.

However, for enterprising payment professionals, this
large group of petroleum retailers facing significant
liability presents and opportunity. This issue's lead
article delves into the current state of EMV deployment
among those retailers and explains how ISOs and MLSs
can help them become compliant, including methods
that do not entail replacing or even retrofitting pumps.

While fuel dispensers present unique challenges, it's
essential to remember some basics of how to sell, no
matter what kind of merchant you're targeting. This
point is brought home by one of our contributors Spotlight Innovator Pages, Video Marketing,
who recounts one abysmal MLS who did everything
wrong—a classic case of what not to do. Other Resource Guides, Target Email Campaigns.
industry experts have explored the new presidential
administration's potential impacts on small businesses,
the potential for doing well in the B2B payments sphere Amplify your message across
as long as you do not approach it in the same way as
B2C, and the importance of relationships in building a channels. Expand your reach
business why it makes sense to use CRM tools.
with pioneering, one-of-a-kind,
We post breaking news stories regularly on our multimedia promotions and
homepage, www.greensheet.com. We've highlighted
some of those in news briefs herein, including the broad campaigns. Partner with us today.
support for the FedNow pilot program, vulnerabilities
noted in the wake of the SolarWinds breach, a survey
of merchants' perspectives on service providers, and
Shift4 CEO Jared Isaacman's upcoming mission to space. Rick Aston
We've also included short items on recent milestones Media Partnership Specialist
including a new forum and podcast; research on
fraud and mobility-as-a-service; and partnerships, Rick@greensheet.com
acquisitions and appointments of note.
707-284-1693
We will welcome your feedback at greensheet@greensheet.
com and look forward to receiving your press releases
at press@greensheet.com.

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