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Education

• Participate in business events or chamber meetings
Synergistic relationships come in
Relationship networking and partnering may overlap, and all shapes and sizes, but the best
in many instances, members of your network will become
synergistic partners. relationships and partnerships are

Winning together the ones that benefit everyone.
Partnering is an attractive, flexible way for companies to
develop new markets and additional revenue. Working It's also essential to know what you have to offer
together, partners can combine strengths in critical potential partners, as well as what you are looking for
areas. Often a larger, well-known partner provides in a new partner. Don't waste time. It's either a fit, or not.
small companies with credibility, while the smaller one
contributes specific industry knowledge unknown to the Only when each partner is successful can the partnership
larger partner. itself claim success. Awesome partnerships are truly win-
win situations. Companies that master the art of strategic
Synergistic relationships come in all shapes and sizes, partnering will obtain long-term profitability and success.
but the best relationships and partnerships are the ones Build strong relationships, and you will have an unlimited
that benefit everyone. One natural advantage is the ability source of partnership opportunities. The more win/win
to leverage each other’s client base. Often the partners partnerships you build, the better your bottom line will
complement each other in such a way that they can provide a look.
combined solution that neither partner could deliver alone.

For a relationship to work, you must have a clear Marc Beauchamp is author of Survive and Thrive in the Merchant
understanding of both company’s product strengths and Services Industry and founder of Bankcard Life, a community for pay-
weaknesses. By being aware of any deficiencies, you ments professionals. He is offering a free copy of his book to all payments
can focus on finding partners that complement your professionals at www.bankcardlife.com/greensheet. Marc welcomes
shortcomings. your comments and feedback at marcb@surviveandthrive.biz.

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