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Letter from the editor

intech startups have been known Connecting and
to view long-established pay-
ment companies and networks
F as bloated targets that will be Beyond
easy to pick off. And some observers have
said the end is coming for entrenched enterprises in
our sphere because they are held back by legacy infra-
structures that no longer serve the needs of today's Contact us today
merchants and consumers. Yet, time and again, nimble,
established payments professionals have proven the
naysayers wrong. This includes you, our readers, who
will likely find much in common with NCR Corp. and For your personal
Subway, two iconic brands featured in this issue's lead
article that credit their partners and technology for
fueling their continued growth.
Discovery Call
One industry expert contributing to this magazine
also emphasized the role of partnerships, delving
into why they are imperative for success and how to
form relationships that will foster solid partnerships.
Also diving into relationships, another contributor
spotlighted "profit rules" that help ISOs and MLSs
remain ethical while also protecting their own interests
when it comes to merchants who listen to radio station
WIIFM—What’s in it for me? Other contributors bring
good news about how and why the automated clearing
house payment system's business is booming, as well
as sad news about the passing of the Western States
Acquirers and The Green Sheet's own Stephen (Steve)
Blaine Christianson—beloved husband, father of three,
grandfather to five and bankcard industry stalwart.

A number of stories posted under Breaking Industry Spotlight Innovator Pages, Video Marketing,
News on our home page (www.greensheet.com) are
highlighted herein, including research revealing Resource Guides, Target Email Campaigns.
that synthetic fraud and outstanding credit balances
on suspected synthetic accounts at U.S. financial
institutions have fallen significantly since COVID-19 Amplify your message across
emerged last March; the meeting of experts from
government and private sectors to discuss strategies channels. Expand your reach
for mitigating identity verification fraud while also
improving access to digital services; a new podcast, with pioneering, one-of-a-kind,
Talk of Her Town, launched by NYC Fintech Women; multimedia promotions and
and the cancellation of the Northeast Acquirers
Association's annual conference, which had been slated campaigns. Partner with us today.
for April 6 to 8, 2021.

Our new product and company profiles spotlight
innovators in our realm, and the latest updates Rick Aston
include new platforms and other releases, reports on Media Partnership Specialist
cryptocurrency and digital tools, strategic partnerships,
acquisitions to foster growth, executive appointments, Rick@greensheet.com
and other milestones in payments. If you have questions
or feedback for us, please send an email to greensheet@ 707-284-1693
greensheet.com, and please continue to send news of
your breakthroughs and other developments to press@
greensheet.com.

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