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IndustryUpdate

nel. He has led successful teams among technology sales ETA expands executive team
organizations for more than 20 years, building brand
loyalty and increasing revenue for both ISOs and ISVs The Electronic Transactions Association hired Seemin
across dozens of business verticals, FAPs stated. He most Qadiri as vice president of product development & mar-
recently served as executive vice president of strategic keting and Joe Feese as senior director of external com-
partners at ComplyPay. Previously, Eazell spent 14 years munications. A strategic marketing executive known for
with Secure Payment Systems, where he established and launching breakthrough digital products, establishing
managed a sales channel comprising ISOs, ISVs and brands and creating new revenue streams, Qadiri will
resellers. Recognized as an industry leader, Eazell is a focus on leveraging the ETA's leadership to deliver more
co-founder and former president of the Western States engaging, valuable opportunities for members. Qadiri
Acquirers Association. brings an agile, data-driven marketing approach that
has helped organizations stay ahead of the curve while
Payroc appoints Adam Oberman driving results with speed, efficiency and innovation,
the ETA stated.
Payroc WorldAccess LLC promoted Adam Oberman
from chief revenue officer to president. Oberman, who Working with the ETA's government relations team,
also serves on Payroc's board of directors, brings over 20 Feese will help set the strategy and vision for all external
years' experience to Payroc’s executive team and is one communications, with a focus on policy and regulatory
of the founders of Payroc in 2003. From 2004 through issues. A journalist, writer and former public relations
2011, he focused on development of large, complex executive, Feese has more than 20 years' experience
ecommerce merchants, which remains a cornerstone for managing corporate and nonprofit communications
Payroc. Subsequently, as chief financial officer, he was campaigns. His expertise spans brand storytelling, pub-
responsible for all the company's financial, risk and com- lic relations, crisis management, executive communica-
pliance matters. In 2019, he became chief revenue officer tions, content development, creative design, and meet-
and oversaw Payroc's sales channels and distribution ings and event promotion.
strategy, both domestically and abroad.

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