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shelf (CPoC) solution without attaching a hardware Pike agreed that flexible, cloud-based systems are trans-
dongle to a device. End-users can tap a card against forming the customer experience. Unlike previous check-
a smartphone or tablet, which means the PSP will no out scenarios that required consumers to enter a card num-
longer have to subsidize the cost of dongles. ber, expiration date and CVV, it’s now as simple as push-
• Financial institutions: Banks can use MYPINPAD's ing a one-time payment terminal to the consumer’s device,
SDK to integrate the cloud-based CPoC solution into he stated. "The consumer taps their own card against their
their mobile banking apps. The solution replaces own device, which could be a smartphone, tablet or smart
costly infrastructure, such as dedicated servers and watch, and enters their PIN," he said. "This provides more
computers, which require support by specialists. security and flexibility in the customer experience. And as
for how this applies to the IoT and connected commerce,
• Business customers: Merchants can use the app it’s really just the beginning of what is possible."
for payment acceptance, for example, a tradesper-
son could accept payment on the job. MYPINPAD Miles envisioned a not-too-distant future where refrigera-
provides small and midsize enterprises with a fixed tors ping smartphones, using Bluetooth or Wi-Fi, to initiate
per transaction-based model, which is delivered as- payment transactions. "Your connected refrigerator con-
a-service. nects to an app on your phone to request home delivery
Consumer-centric commerce from your preferred shopper service," he said. "The pay-
ment is completed on your cell phone, using tokens and
Miles has seen a paradigm shift in retail and hospitality encryption for security and 3DS for multi-factor authen-
environments as consumers acclimate to self-directed, tication. This consumer-centric, contactless, connected-
contactless payment methods. "Consumers can choose to commerce interaction maintains safety, security and con-
make an in-app or remote transaction wherever and when- venience for the consumer and all platforms involved."
ever they want, whether they are at home, on the road Dale S. Laszig, senior staff writer at The Green Sheet and managing
or in-person at a store," he said. "The payments industry director at DSL Direct LLC, is a payments industry journalist and content
stands to win big as consumer-centric digital engagement strategist. She can be reached at dale@dsldirectllc.com and on Twitter
drives acceptance higher with richer experiences that will at @DSLdirect.
replace cash with electronic payments."

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