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Letter from the editor

n the era of stand-alone terminals, Empowering & Connecting
the technology supporting pay-
ments was simple compared with today’s
I the sophisticated advancements
behind today's wealth of flexible, integrat- payments
ed payment solutions. Meeting the needs of merchants
and other businesses seeking fast, convenient and
secure payment-acceptance options is imperative for professionals
today's payments professionals. The lead article is this
issue is the second of a two-part series that takes a look
at the workings behind payments that enable service
providers to address these needs.

Following Part 1's exploration of hardware's role in
bringing physical security to digital commerce, this
installment conveys insights from payments leaders
about the mechanics behind today's transactions,
which must be compliant as well as secure. Facilitating
trusted transactions is no small feat at a time when the
very POS is transitioning from payment-centric devices
to distributed points of interaction in an omnichannel
world. Is it just a matter of time before our favored
acronym transitions from POS to POI?

And how can merchant service providers transition to
thrive in the world of embedded finance made possible • Spotlight Innovator
by the very advancements that are turning POSs into
POIs? One of our contributing writers has taken on this Web Pages: Capture prospects with
topic, specifically delving into the three waves of fintech branded, customized web pages for
and what the third wave means for payments. Other
advancements explored by our contributors include innovators and leaders.
the advantages to cloud-based processing, the need
to embrace open APIs to truly unleash a technological • Video Content Marketing: Educate
revolution, and how thieves are taking advantage and impress with animation and
of popular features of gift cards to perpetrate fraud
during the COVID-19 pandemic. white-board explainer videos.
• Resource Guide: Grab attention with
Recent news stories highlighted in News Briefs include
a spike in fraud attempts during the pandemic; the advanced mini ads in print and
Executive Women's Forum on Information Security, online.
Risk Management & Privacy's call for speakers for its
19th annual conference; a payments leader among the • Targeted Email Campaigns: Reach
Orlando Business Journal's class of 40 Under 40; infosec
experts' commentary on the Facebook breach that responsive professionals who know
exposed the phone numbers of 533 million users of the and trust The Green Sheet.
platform; and an update on the Paycheck Protection
Program. Rick Aston

Also herein you'll find one reader's thoughts on the
benefits of hyperautomation; new product and com- Senior Media Partnership Specialist
pany profiles; words of inspiration; and updates on
numerous milestones brought to our attention by you, Rick @greensheet.com
our readers, including awards, rebranding, outreach,
partnerships, acquisitions, executive appointments and
research. Please continue to send your news to us at 707-284-1693
press@greensheet.com, and email your questions, com-
ments and suggestions to greensheet@greensheet.com. We
look forward to hearing from you.
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