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Letter from the editor

t's a good thing professionals in the Empowering & Connecting
payments industry, from CEOs to
merchant level salespeople, typi- today’s
I cally aren’t the kind of folks who
rely on business as usual. They embrace change and payments
capitalize on it, while also making innovations of
their own for others to embrace, or not. A big change
lapping on U.S. shores is open banking, which has professionals
been streaming through the European market for
some time.

This issue's lead article explores what open banking
is, ways in which it fosters healthy competition and
how companies are incorporating it to better serve the
needs of today's customers. Disruption is coming, as
always, but the good news is that opportunity exists
for payment pros to form new kinds of partnerships
that employ open banking technologies.
More good news comes to us in the many press
releases we receive from you, our readers. We post
your announcements each weekday under News
From the Wire on our homepage and include a portion
of them in the Industry Update section of each issue.
These typically include new awards and recognition,
partnerships, acquisitions, executive appointments, • Spotlight Innovator
and updated guidelines and research.
Web Pages: Capture prospects with
Our contributing writers bring good news, informed branded, customized web pages for
perspectives and helpful advice, as well. In this issue,
you'll find discussions of the pros and cons of three innovators and leaders.
payfac models—the referral, full and hybrid models;
how the pandemic created the need to reassess • Video Content Marketing: Educate
the way we categorize and manage high- and low- and impress with animation and
risk merchants; the imperative for reps selling card
acceptance as an alternative payment method to white-board explainer videos.
know how SMB prospects borrow funds and the • Resource Guide: Grab attention with
costs associated with that; and why, in the wake of the
pandemic, we cannot rely on past attrition to project a advanced mini ads in print and
portfolio's future attrition and valuation. online.

News briefs herein also bring good tidings, including • Targeted Email Campaigns: Reach
reports on the ETA's white paper detailing how
fintech is addressing the financial services needs responsive professionals who know
of the underserved; the likelihood that predatory and trust The Green Sheet.
lenders will face CFPB payback; FIS' taking the wraps
off a cloud-based, software-as-a-service platform that
supports account-to-account transactions; the SEAA's Rick Aston
plans to reopen the in-person tradeshow season with
a safe, distanced event; and the Fed's push for more Senior Media Partnership Specialist
choice in debit card routing. Product and company
profiles in this issue also demonstrate just how strong Rick @greensheet.com
our sector is.

To let us shine the spotlight on your business, send 707-284-1693
your news to press@greensheet.com. And please send
your feedback at greensheet@greensheet.com.

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