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Letter from the editor

ach time we pose questions to Empowering & Connecting
members of The Green Sheet
Advisory Board, we eagerly today’s
E await their answers, for the
board consists of innovators who represent distinct payments
facets of the payments sphere. Their diverse perspec-
tives are indicative of the freedom found within pay-
ments and fintech for decisive people to create their professionals
own niche, customize their businesses to leverage
their strengths, solve the puzzles that interest them
most, and serve the markets they are most drawn to.

For more than a year, we've all carried on in a world
that was dealt a deadly, devastating blow. Many ini-
tiatives taken by payments leaders at the pandemic's
onset were smart business moves; some were even
heroic. While moving into economic recovery mode,
we wanted to know what Advisory Board members
are focused on during this period of transition and
lingering unknowns. This issue's lead article is the
first in a two-part series sharing their experiences, in-
sights and advice.

Our contributing writers also share wisdom on such
topics as the importance of embedded finance and
how the pandemic accelerated development of bank- • Spotlight Innovator
ing-as-a-service; the need for payments professionals
to have a basic understanding of the vital role of mon- Web Pages: Capture prospects with
ey laundering controls and the fight against financial branded, customized web pages for
crime; what open banking is, how it works and how
it will affect financial services, including payments; innovators and leaders.
signs that cryptocurrencies are here to stay and going
mainstream; and how APIs are silently fostering rich, • Video Content Marketing: Educate
dynamic technology ecosystems. and impress with animation and

Stories highlighted in News Briefs touch on relevant white-board explainer videos.
developments, including the Fed's request for public • Resource Guide: Grab attention with
comment on a proposed pathway for fintechs to ac-
cess Fed payment and account services; payments advanced mini ads in print and
industry support for crypto startups; dongle-free op- online.
tions contributing to a boom in contactless commerce;
research indicating America is getting back to busi- • Targeted Email Campaigns: Reach
ness; and a partnership between Square and Plaid to
offer businesses an ACH debit option. responsive professionals who know
and trust The Green Sheet.
Also in this issue are company and product profiles,
along with our Resource Guide showcasing poten-
tial business opportunities; an overview of recent Rick Aston
Merchant Sales Podcast episodes; updates on ap-
pointments, research, partnerships and acquisitions, Senior Media Partnership Specialist
and other recent milestones; and a reader's thoughts
on a book about blockchain, cryptocurrency, NFTs Rick @greensheet.com
and smart contracts. We thrive on your feedback.
Consider penning a short perspective for Read-
ers Speak, or send your questions and comments to 707-284-1693
greensheet@greensheet.com. Also, we'll be happy to post
your latest news on our homepage, so send your press
releases to press@greensheet.com.
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