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Letter from the editor

his issue's lead article is all
about today's POS hardware
landscape and the many Empowering & Connecting
T options now available to
ISOs, merchant level salespeople and today’s
other service providers. The transformative nature
of technology is in evidence, but the evolution of payments
payments is, at heart, a human story. Back when
the industry began, larger than life entrepreneurs
changed the face of commerce with only knuckle professionals
busters and ingenuity. The face of the industry has
changed, but it continues to attract dynamic individu-
als whose creativity brings ever more value to mer-
chants and consumers, while bringing a great living
to many payments professionals.

One outstanding quality of the payments community
is the desire to help others in the field, even competi-
tors. We aim to contribute to this effort by featuring
articles written by experts with experience in many
aspects of the industry. In this issue you'll read about
a burst of interest in cryptocurrencies on the part of
some of the biggest names in payments; why ISOs
sometimes engage their personal liability even when
they operate through a company and what issues they
should watch out for; why MLSs need to engage mer-
chants' emotions in the post-COVID era; and benefits • Spotlight Innovator
merchants can gain when they take on partners.
Web Pages: Capture prospects with
News in payments is always brewing because, in ad- branded, customized web pages for
dition to rapidly developing technology, there are innovators and leaders.
new ventures and partnerships forming, in-depth re-
search being released, industry conferences bringing • Video Content Marketing: Educate
new developments to light, government and regula- and impress with animation and
tory initiatives looming, and more. We mention some
of these in Industry Update in each issue. We also white-board explainer videos.
post news stories regularly on our home page, some • Resource Guide: Grab attention with
of which are highlighted in News Briefs.
advanced mini ads in print and
Recent stories include optimism generated about the online.
economy because COVID cases are falling and stud-
ies indicate consumer spending is robust; retail in- • Targeted Email Campaigns: Reach
dustry leaders who gathered to discuss the future of responsive professionals who know
the store in our digital age; the ETA's attendance at and trust The Green Sheet.
a congressional meeting on how a cashless economy
impacts the disadvantaged; new initiatives to pilot a
framework for exchanging electronic invoices and a Rick Aston
framework for electronic delivery of remittance infor-
mation across all payment types; and a FIDO Alliance Senior Media Partnership Specialist
conference on advancements in user authentication
methods. Rick @greensheet.com

Product and company profiles are included in each 707-284-1693
issue. If you'd like your company or products to be
profiled, or if you have feedback for us, please email
greensheet@greensheet.com. If you have news to share,
please send a press release to presss@greensheet.com.

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