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Letter from the editor

s part of reviewing the tri-
umphs and challenges of Empowering & Connecting
2021 with an eye toward
A applying fresh insights in today’s
the new year, both of our December issues feature
responses to a set of questions posed to The Green
Sheet Advisory Board. The questions address steps payments
industry leaders took to attract and retain employees
and independent contractors this year; outreach plans professionals
for 2022; what merchants' main issues have been and
how to overcome them; and the best opportunities for
payments professionals today.

Our contributing writers also provide insights
on several topics of vital interest to payments
professionals. These include the first article in a series
on issues associated with adding value while bringing
new apps and platforms to market through licensing,
partnerships or other means; why increasing ID theft
and other types of fraud matter to merchants and
how they can protect themselves and their customers;
why it continues to be imperative to adjust sales
approaches in light of the new normal post COVID;
why the industry's focus on B2C businesses makes it
like a supertanker struggling to stop; and the pros and
cons of a U.S. Postal Services' pilot program through • Spotlight Innovator
which they cash checks for amounts up to $500, with
the funds loaded onto Visa gift cards. Web Pages: Capture prospects with
branded, customized web pages for
In News Briefs you'll find stories on a holiday retail innovators and leaders.
survey that noted waning pandemic anxiety and rising
holiday budgets that will likely lead to an increase • Video Content Marketing: Educate
over 2020's holiday spend; several recent industry and impress with animation and
shows, in-person and virtual, designed to inspire and
motivate participants; changes in consumer shopping white-board explainer videos.
and payment habits, ushered in by the COVID-19 • Resource Guide: Grab attention with
pandemic, that are here to stay; how universal
standards and subscription-based models are advanced mini ads in print and
bringing point-to-point encryption and tokenization online.
to a broader segment of retailers this holiday season;
The Joint Economic Committee's hearing held to • Targeted Email Campaigns: Reach
explore regulatory approaches to bitcoin and various responsive professionals who know
other cryptocurrencies; Amazon's decision that it and trust The Green Sheet.
will no longer accept Visa credit cards issued in the
United Kingdom as of Jan. 19, 2022; and new threats
stemming from emerging payment technologies and Rick Aston
ways to safeguard payments while also making them
more convenient for shoppers. Senior Media Partnership Specialist

In addition, this issue includes our customary company Rick @greensheet.com
and new product profiles, along with updates on
the latest appointments, acquisitions, partnerships, 707-284-1693
research and other milestones in our sphere. We'll
welcome your press releases at press@greensheet.com
and your feedback at greensheet@greensheet.com — and
we hope your holidays are merry!

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