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                          Inflationary pressures                to boost profitability. A big number raised prices by 20
                                                                percent or more. What's up with that? Researchers wrote
                                    ne thing dampening my       that among businesses that have increased prices, 55
                                    holiday spirit is inflation.   percent shrank discounts, and 48 percent increased the
                                    The Wall Street Journal said   price of complementary products. Other tactics they're
                          O that the U.S. inflation rate        using include increasing surcharges and various types
                          reached  an  all-time  high  in  October   of bundling of products and services. What do you folks
                          2021, as  consumer prices jumped 6.2   make of all of this?
        percent, and the core index was up 4.6 percent with                                           Mark Appleton
        demand remaining sky high and supply chain shortages                                    Customer Service Rep
        continuing.                                             Mark,

        Treasury Secretary Janet Yellen and Federal Reserve     Thank you for reaching out to us. We found the report
        Chairman Jerome Powell testified about this rise in     you referenced at https://digital.com/half-of-retail-businesses-
        inflation during a House Financial Services Committee   using-inflation-to-price-gouge/. And it is illuminating. Since
        meeting just the other day. Yellen defended the Biden   we, at The Green Sheet, are not economists, we cannot offer
        administration's actions. She said, "Inflation is a matter   truly informed advice on this topic. However, the impact
        of demand and supply, and it’s certainly true that the   of inflation on the payments industry is a compelling topic
        American Rescue Plan put money into people’s pockets,   that we will consider for possible follow up.
        but if you look at the amount of inflation that we have
        and its causes, that is at most a small contributor.” It's no   Inflation and your biz
        surprise that Democrats and Republicans at the meeting   Has inflation impacted your merchants or your own
        disagreed over the causes.                              business this year? If so, how? And are you taking steps
                                                                to lessen its effects on your bottom line? Please share
        I think another cause is just plain old greed. I came   your thoughts on this or other relevant topics via email to
        across a study by Digital.com that indicates 56 percent of   greensheet@greensheet.com.
        retail businesses have increased prices beyond inflation
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