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IndustryUpdate

ANNOUNCEMENTS technologies that are making waves, Arkose stated, add-
ing that while not all of the products, services, and tech-
nological developments are on the market yet, they're
Future Commerce reaching key milestones in having a positive impact for
launches podcast consumers, businesses and society at large in the next
five years. Arkose Labs is known for sabotaging fraud-
Future Commerce, a retail media sters' return on investment.
research startup focused on helping
ecommerce businesses create stra- NMI, a unified commerce enablement technology com-
tegic vision, stated it launched Infinite Shelf, a weekly pany, was also included in Fast Company's inaugural
podcast hosted by Ingrid Milman Cordy, who is a veter- Next Big Things in Tech list for its upcoming tap to
an of digital commerce and marketing for major brands mobile solution. As a result of the pandemic, contact-
and currently serves as head of digital and ecommerce less payments became the norm as a safe option for a
for Nuun Hydration.
newly hyper health-conscious society, NMI stated. The
company's tap to mobile software solution changes the
"Infinite Shelf recognizes that digital media and ecom- game for merchants no matter the size—especially for
merce tactics and strategies are no longer confined to tra- SMBs and micro-merchants who typically don't have
ditional ecommerce channels and direct-to-consumer," access to the same feature-rich terminals enterprise
Future Commerce stated. "Digital now touches every companies have, NMI added. "Tap to mobile payments
aspect of retail through the growth of trends such as buy are the next revolution of payment acceptance, enabling
online/pickup in-store, in-store kiosks that use AR/VR, greater democratization of payments for merchants of
and other innovations." The weekly podcast will feature all sizes and getting them up and running quicker," said
conversations with leading brands and pioneers in the Vijay Sondhi, CEO of NMI. "This technology is a game
industry.
changer, and we're so excited that Fast Company has
NAB unveils new payment hub, developer portal honored us and our tap to mobile solution."

North American Bancard LLC, a progressive payment VizyPay a winner in Tech Ascension Awards
technology company dedicated to growing and nurtur- VizyPay, a payment processor for small businesses and
ing its partner network, rolled out its Payments Hub Inc. 5000's 45th fastest-growing private company in
Developer Portal, a free, one-stop destination to learn the United States, was named the Best Payment Tech
about integrations, view product information and con- Solution in the 2021 Tech Ascension Awards for its pro-
nect directly with NAB's technical sales and engineering prietary VizyPOS App for PAX Technology POS systems.
teams. The company noted that the Developer Portal The app allows merchants to manage all sales aspects
offers features such as a developer-friendly viewer for within their business and addresses major industry pain
API specs and downloadable SDKs; Featured Use Cases points, including the lack of data analytics and split ten-
and an interactive Integration Selector that allows users der options for cash discounting, VizyPay stated.
to see which products best meet their unique business
needs; and a simplified lead flow to send potential cus- The awards program judged applicants based on tech-
tomers directly to a dedicated technical sales engineer- nology innovation, market research and competitive
ing team. differentiators. "We are honored to recognize leaders
that are pushing true industry innovation and giving
"From small shops who pivoted to ecommerce during customers seamless experiences," said David Campbell,
the pandemic to teams of developers working for ISVs CEO for the Tech Ascension Awards. "Leaders like
integrating payment, boarding, and reporting APIs into VizyPay are challenging the status quo and moving the
enterprise software applications, we have solutions for industry forward."
all developers," said Preet Patel, vice president of prod-
uct for NAB.
RESEARCH
Fast Company honors NMI, Arkose Labs

Arkose Labs, a fraud prevention and account security Arkose Labs predicts rising holiday fraud
company, was named an artificial intelligence (AI) and Fraud deterrence experts at Arkose Labs released new
data winner for foiling both human fraudsters and bots data on the latest fraud trends, revealing increased
in Fast Company's inaugural Next Big Things in Tech threats during the holidays, rising attacks by bots and a
list, which honors technology breakthroughs that prom- resurgence in attacks on travel companies. As shoppers
ise to shape the future of their industries—from health- fill online carts, account takeover attacks and gift-card
care to agriculture to artificial intelligence and more. fraud remain persistent, researchers found.

The final list, which includes global giants, intrepid
startups and research fresh from the labs, recognizes 65
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