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S Spotlightpotlight I Innovatorsnnovators

Spotlighting companies that promote
lectronic Merchant Systems, has been helping small and mid-size
business owners realize their full potential since 1988. Headquartered
innovation in the payments industry
in Northeast Ohio, with sales offices across the country, EMS pro-
E vides trouble-free deployment of customizable payment applica-
tions to increase business profitability. EMS serves tens of thousands of retail,
internet, and start-up businesses nationwide, processing over $3 billion in
annual payment card transactions. EMS, a recognized payments industry lead-
er and brand, increases its clients’ financial wellbeing through its innovative
suite of business solutions, high-quality service and professional employees.

Agent-Next Processing:

Ten Tips for Holiday Season Success

ith peak holiday shopping days upon us, EMS Agents are helping merchants around the country make the
most of the holiday season while looking ahead to 2022 opportunities. As entrepreneurs, our Agents have
first-hand knowledge of the challenges facing today’s business owners. They know small and mid-sized
W businesses (SMBs) need tools, resources, and attentive partners to drive continuous growth for years to
come. They are also passionate about helping these SMBs achieve success!
Success during the holiday season is especially crucial for retail businesses. In fact, studies show that about 19% of retail
revenue for the year is earned between the months of November and December.Would you like to help set merchants up
for success this holiday season? Share these ten tips with them!

Tip One: Organize merchandise by gift category.
What products will customers look for in your store? Displays that say, “Gifts for Mom”, or “Give Dad What He Really
Wants” can help shoppers find the perfect gift. To help price-sensitive customers, highlight low-priced gift items with
nice big signs.

Tip Two: Make shopping simple with a gift guide.
Custom pages on our high-tra c website showcasing
A small booklet, one-page brochure, digital PDF, or even a feature in a mobile app is a great way to show gift-worthy
your company’s unique message
products. Post these gift guides on your website, social media pages, print copies for your store, and even ask other local
businesses if you can leave some at their locations.
• Your own, customized News from the Wire that highlights
Tip Three: Promote gift cards!
stories about your company
The NRF reports that 56% of consumers hope to receive gift cards for the holidays. Gift cards are a low-risk, high-reward
way to attract new customers who will generally spend more than they planned when they visit your store. Invest in
holiday-themed cards and prominently display them to boost profits during this festive season.
• Featured content: updated monthly, either by your in-house
Tip Four: Shorter lines bring more customers and increase profits.
writers or by one of ours
Cash register lines and wait times tend to discourage shoppers during the holiday season. Reduce wait times by increasing
• Custom infographics and videos
the number of available checkout options. If you only have one register, consider adding a solution such as EMSmobile,
which will allow additional cashiers to accept payments via a mobile device or tablet.
• Premier content placement in each issue of e Green Sheet
Tip Five: Increase loyalty incentives on popular shopping weekends.
• And so much more...
If you have a loyalty program for frequent customers, take the savings one step further by doubling rewards points
during busy shopping weekends. Be sure to let customers know about the exclusive offer through email or social media!
Tip Six: Create a bright display with your employees' favorites.
Rick@greensheet.com
Display and market employee favorite products to drive engagement and help customers make buying decisions. You can
even include an employee photo with the display to help customers find that specific employee and learn more about the
product.
707-284-1693

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