Page 16 - GS211202

Views

sales calls, can highlight responsiveness and capabilities. interaction. James Bradley, business development director
"Instant, AI-driven statement analysis is an essential tool at DivideBuy, attributes the global popularity of buy now,
for understanding margins and profit potential," he said. pay later solutions to consumer demand for convenience.
"It can be used to target different industries and use cases
while accelerating sales and reducing time to market." "Consumers are increasingly making the most of online
shopping, one-click checkouts, next day delivery, and any
Personalized other service or function which gets them the products
AI and real-time data analysis can drive personalized they want faster and with the least amount of effort,"
offers to consumers who opt in to receive special discounts Bradley said, adding that POS finance evenly spreads a
via email, SMS and mobile apps. Dinesh Saparamadu, purchase into manageable installments, making big-ticket
founder and CEO at Applova, has found app-based purchases more affordable.
loyalty programs an effective way to entice customers New transactional selling
with freebies and member-only deals. "When merchants
own their customer data, they can create segmented, Recent challenges have brought out the best in us
targeted promotions while fully controlling the customer and set the stage for a new year filled with progress,
experience," he said. Are you leveraging merchant data economic recovery and innovative payment solutions.
to personalize and tailor product and service offerings? As microcosms of our solutions, electronic transactions
Advanced technologies make it easier to customize reflect how far we've progressed in the payments industry
proposals and bundle ancillary services such as loyalty, and model meaningful new ways of transacting with
gift and rewards programs to a prospect's unique merchants and partners. Here's to your continued success
requirements. in 2022.
Flexible
Dale S. Laszig, senior staff writer at The Green Sheet and managing
Merchants also want to personalize the checkout director at DSL Direct LLC, is a payments industry journalist and content
experience according to individual customer needs strategist. Connect via email dale@dsldirectllc.com, LinkedIn www.
by offering attractive, extended terms at the point of linkedin.com/in/dalelaszig/ and Twitter@DSLdirect.