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        you're open—and this requires promotions. It can be     a core advantage of a cash advance. Not paying employees
        difficult for SMB owners to keep up with the costs of   on time can result in them leaving, slamming you with
        advertising in print, online and television. But there is no   bad reviews online, lawsuits and more. Having cash on
        substitute for a well-developed marketing plan and the   hand can mitigate this.
        ability to implement it. It is preferable to take out a cash
        advance than to lose money due to a lack of marketing   New location
        efforts.                                                When business is  booming,  it's often  time  to move  to  a
        Rainy day fund                                          new location. However, sometimes the costs involved are
                                                                too high. Moving requires not just the packing up of a
        Everything in a shop may function smoothly until some   business, but also setting up the new location, unpacking
        piece of a store fails or the refrigerator conks out. Having   there, and advertising in a new neighborhood. Borrowing
        money stored for emergencies can help for times when the   money to cover the costs of a relocation can be a wise
        unexpected expense pops up. To handle situations like   move. The loan will be likely returned in full when the
        this, small businesses need money set aside to cope with   business expands.
        calamities so that operations return to normal as soon as
        possible.  In  certain  cases,  applying  for  a  loan  to  obtain   When it comes to building a business, setting up a budget
        money you don't need yet may be irrational. But the cost   is essential. This includes assessing current expenses plus
        of the loan outweighs the loss of revenue from not being   anticipating  future  needs  while  factoring  in  unforeseen
        able to conduct business, which can impact a business   circumstances. Proper planning, and help of funding
        significantly.                                          needed to start, grow, sustain and build a successful
                                                                operation will go a long way to reaching your business
        Employee payroll                                        goals and financial success.
        Paying employees on schedule and avoiding check bounces
        is essential if a company wants to keep staff happy and   Elie Y. Katz is founder, president and CEO at National Retail Solutions.
        productive. It can be tough to pay employees when money   Contact him by phone at 201-715-5179 or by email at ekatz@nrsplus.
        is tight. Paying staff on time and doing so comfortably, is   com.
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