Page 21 - GS220101

Spotlight Innovatorsators
Spotlight Innov

Tip Seven: Decorate your store for Instagram.

If you are intentional with your store décor, holiday enthusiasts may pose for pictures and post them on their personal
social media pages. This can attract more people to your store and increase holiday sales revenue.

Tip Eight: Promote holiday posts on social media.
To grab customer attention, create festive, holiday-themed ads marketing your business and products. Especially for peak
shopping weekends, consider spending a bit of your marketing budget to boost those ads and gain some extra traffic.
Tip Nine: Attract customers with a tailored email campaign.

You'll need to send a few, or even several, emails - tailored to different customer segments – to have a chance at getting
noticed. A segment can be determined by age, gender, location, shopping habits, frequently purchased items, and more,
depending on customer data you’ve collected. For example, try emailing early-bird shoppers, last-minute shoppers, and
customers who shop throughout the season. Keep your messaging simple, friendly, and festive. Be sure to share it on
social media as well to engage more customers.

Tip Ten: Encourage customers to shop small and support local.
Encourage your customers to shop at local small businesses rather than big box stores during the holidays. Try partnering
with local artisans to get customers excited about your products! Market new partnerships to your customers and theirs
as perfect, personal gift bundles.

Partner with Us
At EMS, our mission is to help you and your merchants grow, by providing top-tier support and purpose-built tools de-
signed to build trust and create new recurring revenue streams. Our service promise is more than just words, it’s all the
ways we anticipate emerging technology and market trends. It’s the platform that empowers you to create new partner-
ships of your own to grow and scale your merchant services business. Throughout our journey, we’ve provided Agents
with focused, dedicated support because when you succeed, we succeed. Our Agent-Next principles, honed by Agent
feedback and support, are the bedrock of our success.

These ideals will provide a solid foundation for our mutual growth as we continue to provide solutions beyond payment
processing. Visit us at https://www.emscorporate.com/.

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conversion and guaran-
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
levels, exceptionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its proprietary point-of-
sale (POS) solution. With over $34 billion worth of payments processed
for more than 250,000 businesses every year, North American Bancard
is determined to help American business prosper.
Tough times call for unrivaled support

nprecedented times of crisis generally test the support fabric of any business. Therefore, when the COVID-19
pandemic hit with a vengeance, the support systems of companies everywhere were challenged.While busi-
nesses of all types were struggling to maintain a sense of traction, payments companies - whose business
U model is to support the ecosystem of commerce - were also feeling the impact. Consequently, one of the hard-
est hit areas in the payment processing service model has been the sales function. Not only have business clients been
scrambling to survive, but sales representatives have been working overtime to guide them toward better-suited service
options. Moreover, the process of finding new business has resembled a game of hunting for a needle lost in the prover-
bial haystack. Old methods for communicating with prospects and presenting product opportunities to them suddenly
needed an overhaul.

21