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Letter from the editor

Empowering & Connecting

ith the new year now in full swing, we today’s
continue to share perspective on what
is likely to unfold in the coming year, payments
W with particular emphasis on develop-
ments in digital commerce, and how they are likely to professionals
impact the next generation of the ever-changing pay-
ments sphere. This issue's lead article, the second in
a two-part series, shares insights on agility and trans-
parency, the third and fourth pillars of digital com-
merce. The first two pillars, security and intelligence,
were discussed in the lead article of our Jan. 10 issue.

Contributors to our Education and Views sections
share expertise from long-time payments veterans, as
well as from younger leaders who, despite far fewer
years in the industry, are making huge waves in areas
that are ripe for innovation. The topics they explore
include where to find opportunities during this time
of uncertainty brought on by the pandemic; the need
to offer barkeeps more payment solutions that can
help them with difficulties, particularly authorization
issues, which plague their own and similar business
types; some obvious and not so obvious things that • Spotlight Innovator
changed online fraud in 2021; the appeal and benefits Web Pages: Capture prospects with
to merchants and shoppers of interest-free financial branded, customized web pages for
at the POS; and the latest market gains and losses for
various transaction types such as ACH, contactless, innovators and leaders.
CNP, and the newcomer graining traction: crypto. • Video Content Marketing: Educate
Topics covered in News Briefs include inroads cryp- and impress with animation and
tocurrencies are making into mobile wallets; Master- white-board explainer videos.
card's report on year-end holiday spending, which
exceeded analysts' expectations by a margin of 8.5 • Resource Guide: Grab attention with
percent; a bold move by fintech startup lopay to chal- advanced mini ads in print and
lenge the likes of SumUp, Zettle and Square; a new online.
report from the Fed on changing consumer payment
preferences; and the debut of holiday season tap-and- • Targeted Email Campaigns: Reach
go donations. Additional news stories are posted on responsive professionals who know
our homepage, www.greensheet.com.
and trust The Green Sheet.
You'll also find one reader's insights on the role of
compliance dashboards, as well as company and Rick Aston
product profiles that just might be a good fit for your
partnership or product offering needs. Plus, we've in- Senior Media Partnership Specialist
cluded plenty of updates on recent awards, litigation,
certifications, government initiatives, rebrandings, Rick @greensheet.com
industry research, partnerships, acquisitions (an area
where we've seen increased activity lately), and ap-
pointments. Congratulations to all who are celebrat- 707-284-1693
ing milestones already so early in the year. Please
continue to send your news to press@greensheet.com,
and to be featured in Readers Speak, send an essay
on a current development in payments to greensheet@
greensheet.com.
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