Page 35 - GS220402
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Education





        application process, they'll find they don't have to wait
        long for their money. Once a merchant is approved,
        they'll see funding within 24 to 48 hours in their
        bank account. Standard bank loans can take more
        than a week to process the application alone. Speed
        in obtaining funds is vital for business owners when
        they need funding immediately to keep their business
        running smoothly.
        You can obtain more than one advance

        If a merchant's initial cash advance doesn’t cover all
        their financing needs, they can apply to obtain another
        one.  Conversely,  a  bank  loan  is  often  a  one-time
        deal, and proprietors may be lucky to even have the
        opportunity to apply for a second bank loan after a
        period of time has passed.
        No restrictions and no limits

        A cash advance can also be used for whatever a
        business owner wants; it’s not limited to one particular
        use. With a bank loan, funds are typically designated
        for a specific use, for instance, upgrading equipment
        or renovating the store. With a cash advance, a retailer
        truly can utilize the funds as they see fit.

        For example, a portion of cash advance funds could be
        used for purchasing a new POS system, payroll and
        repairs, and the rest could be set aside, at the retailer’s
        discretion, to increase their rainy day fund or used for
        another purpose. There are no restrictions upon what
        a business owner can do with their capital.
        Cash advance is ideal for resellers

        I want to highlight again that unlike bank loans, which
        cannot be repeatedly requested, a business can request
        multiple cash advances. This means more commission
        opportunities for resellers. The compensation for a cash
        advance is often percentage based, and can translate to
        a handsome sum for distributors—now, multiply this
        by a few funding events and see how lucrative reselling
        cash advances can be.

        Since businesses can use their cash advances on any
        items they choose, this also presents an ideal chance
        for resellers to upsell useful products and services they
        or their referral partners might  offer,  because those
        offerings can be purchased with the capital.

        Business funding gives retailers a lifeline to build,
        maintain and expand their businesses. Resellers can
        earn significant commissions by  offering this add-
        on service to their offerings menu. For both business
        owners and resellers, it's clear that cash advances are
        an exciting opportunity to build success and take their
        businesses to the next level.
        Elie Y. Katz is founder, president and CEO at National Retail Solutions,
        https://nrsplus.com. Contact him by phone at 201-715-5179 or by
        email at ekatz@nrsplus.com.
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