Page 34 - GS220402
P. 34

Education




        MCA, a win-win for                                                         the lengthy application process, bur-
                                                                                   dens  of  high-interest  rates  and  fees,
        retailers and resellers                                                    and restrictive policies that typically
                                                                                   come with traditional bank loans.
                                                                                   Cash advances offer even more ben-
                                                                                   efits than those I just mentioned—for
                                                                                   retailers and resellers. This article of-
                                                                                   fers a primer for individuals new to
                                                                                   the payments business, and a refresh-
                                                                                   er for experienced professionals who
                                                                                   haven't focused on their cash advance
                                                                                   offerings lately.

                                                                                   A cash advance is easier to
                                                                                   obtain than a bank loan
        By Elie Y. Katz
        National Retail Solutions                                                  Cash advances are significantly easi-
                                                                                   er to apply for than bank loans and, if
                 ometimes a rainy day fund isn’t enough money for merchants who    approved, put money in a merchant's
                 need cash quickly to cover emergencies in the store. When the     bank account in an expedient fashion.
                 freezer breaks down with thousands of dollars of inventory in it,   Applying for a conventional bank
        S for example, or employees must be paid right away to prevent them        loan is a job in itself. The application
        from quitting, being able to obtain cash funding quickly is critical.      process can be complicated, long and
                                                                                   difficult.
        A retailer may turn to a traditional bank for a loan; however, this may not be
        the best course of action. If one of your merchant clients is in this position, ask   For instance, the process includes ask-
        them to consider applying for a cash advance, which will allow them to avoid   ing for various documents that may
                                                                                   not be immediately accessible, which
                                                                                   delays the application process. Bank
                                                                                   loan agreements can also include fine
                                                                                   print, hidden fees and excessive inter-
                                                                                   est rates. On the other hand, cash ad-
                                                                                   vance applications can be completed
                                                                                   in 10 minutes. The paperwork is clear
                                                                                   and to the point, making it simple to
                                                                                   grasp the application's requirements.

                                                                                   Bad credit? No problem
                                                                                   Cash advances have another advan-
                                                                                   tage over bank loans in that no col-
                                                                                   lateral is required. If a merchant falls
                                                                                   behind on repayment, a cash advance
                                                                                   company won’t be repossessing their
                                                                                   car or taking an interest in their store.
                                                                                   Instead, their provider will help them
                                                                                   out by making a payment plan.

                                                                                   Also, while banks look poorly upon
                                                                                   lousy credit, a retailer’s bad credit
                                                                                   score does not preclude obtaining
                                                                                   cash advance funding. That is be-
                                                                                   cause  cash  advance  providers  look
                                                                                   at other factors, such as a merchant's
                                                                                   credit card receipts over a given pe-
                                                                                   riod, to make funding decisions.
                                                                                   Cash advance funding is fast

                                                                                   After a merchant embarks upon
                                                                                   the quick and easy cash advance

        34
   29   30   31   32   33   34   35   36   37   38   39