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Bohdan Myroniw, chief strategic officer at Amadis, a "It could be the back of an airplane seat; you just add an
global software editing and development firm, said nexo NFC circuit to these Android-based points of interaction."
standards streamline global deployments. "Standards For additional information on nexo, visit https://www.nexo-
like nexo create a level playing field," he said. "By sharing standards.org/.
knowledge and best practices, developers no longer have
to worry about how to do this or that. We can focus on the Changing guidance, implementation
customer experience because payments is contained and Adam Perella, manager at Schellman, noted that global
where it should be and not a magical mystery." standards are ever-changing. "When PCI DSS was first
written, everything was on premise on an actual server
Emmanuel Haydont, co-founder, acting CEO and business rack," he said. "With migration to cloud environments,
director at Amadis, agreed, stating that nexo is gaining we assess each technology and interface that data flows
ground. "Fiserv, ACI Worldwide, Ingenico, Verifone, FIS through."
and other leading brands are evaluating nexo as a way
to become more efficient," he said. "Instead of adding 20 Ashish Jain, chief product officer at Arkose Labs, reflected
different hosts in North America, 12 hosts in Australia and on the journey from an industrial-led to information-based
2 more in Europe, nexo is universal, extremely modern economy. "This brings us to today's decision economy,"
and accelerates certifications that would otherwise take he said. "A crest in time when companies use data to set
two years to complete." strategy, hire, innovate and battle online fraudsters."
Expanding points of interaction
Myroniw agreed, stating that the pace of commerce is
Traditional models and standards are catching up with accelerating. "In my world of COTS and legacy devices,
user behavior, Myroniw noted. Who would have thought regulatory requirements can bog us down," he said. "One
three years ago, he pondered, that contactless EMV would thing COVID taught us is standards have to move faster
become so popular with global demand for tap and go than ever before."
greater than ever before?
Dale S. Laszig, senior staff writer at The Green Sheet and managing
"Europe has had more experience with contactless but director at DSL Direct LLC, is a payments industry journalist and content
we're reaching ubiquity in North America," he said. "EMV, strategist. Connect via email dale@dsldirectllc.com, LinkedIn www.
nexo and ISO 20022 are colliding to linkedin.com/in/dalelaszig/ and Twitter @DSLdirect.
create new frictionless points of inter-
action for contactless payments. Ulti-
mately, three principles are guiding
retailers: (1) how can I attract a new
customer? (2) How can I increase the
spend from my customers? and (3)
how can I reduce my costs? And in be-
tween these three principles, there are
a lot of cracks."

Some cracks have to do with how re-
tailers can make customer relation-
ships sticky, and others have to do
with how they can create a better ex-
perience, Myroniw said, adding that
he and colleagues have had great dis-
cussions with merchants who want
to make their customer experience
unique, and these are complex enter-
prises that can't easily turn on a dime.

As payments professionals, we use
standards and card brand initiatives,
such as tap-to-phone for commercial
off-the-shelf devices (COTS), to help
partners and clients differentiate, My-
roniw noted. "In the world of IoT, a
COTS device could be a smartphone,
scanner, tablet or the dashboard in
your pickup truck," he said.

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