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Education

StreetSmarts SM

Learn. Connect. Engage.n. Connect. Engage.
Lear

With Natasa Cvijanovic With Natasa Cvijanovic

Breaking through the noise

By Natasa Cvijanovic Also, consider joining industry panels and webinars, as
Tesla Payments well as speaking at events where your niche merchants
are present. When large merchants evaluate processing
ver the years, Street Smarts SM has proven to companies, they look for more than just the lowest rate.
be an invaluable resource for providing us They want to do business with people who understand
educational information, the latest industry their industry and the latest trends.
O trends and sales advice. Numerous topics A culture of honesty, still the best policy
have been discussed, and before we go any further, let's
talk about the most fundamental need of our industry, "Honesty is the best policy" is a phrase we've all heard
which is the same for all of us: more new customers. before, but unfortunately, many companies and salespeople
in our industry still choose to ignore it, and over the years,
Are you finding it increasingly difficult to break through our industry has become riddled with gimmicks. It's a
the noise and connect with quality prospects like many shame. While things are improving, merchant service
sales professionals in our industry? How can we attract salespeople today work in an environment created by a
new merchants? few unethical and dishonest individuals looking to make
a quick buck.
Writing new business, the primary goal
It is not always easy to write new business. However, These con artists have had no interest in building long-
there are several approaches you can take to differentiate term relationships with their merchants, or should I say
your company and yourself from the competition and victims? Their lack of interest in developing long-term
capture the attention of your prospects. Customers are the relationships with merchants works in your favor. As a
lifeblood of any business, and every entrepreneur strives salesperson, you truly have the power to change this and
to grow their customer base. When a new salesperson instill a culture of honesty.
joins our team, we start with the basic strategies of finding
and retaining customers. Merchants want to do business with companies and
individuals who embrace honesty which is an absolute
Are you using social media to build your brand locally and must if you want to get the most out of your business.
in your community, as well as to promote your services? Clearly, I am extremely passionate about this subject. If
There is no reason why you shouldn't use social media you want to break into networks of ideal clients, whatever
platforms to market your services and attract new clients, that means to you, keep in mind that your reputation
especially with thousands of potential clients available to precedes you in the business world.
you at your fingertips. But how you do it is important. Are
you providing high-quality content for your prospective
clients on those platforms?
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