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since integrating with multiple APMs can be costly and While debit cards are still
time-consuming, this creates a potential headache for
merchants looking to expand into this region. frequently used in Indonesia,
This is where payment orchestration can help. According research shows they score low
to Pymnts, the global market for payment orchestration in popularity, highlighting the
platforms is also expected to grow 20 percent yearly
between 2021 and 2026. stronghold e-wallets have on
everyday transactions.
One payment orchestration partner gives access to
hundreds of APMs, providing merchants one interface
through which all transactions between themselves, their
customers and their payment providers are initiated, A deep understanding of consumer preferences across
directed and validated. Furthermore, it automatically this diverse region is essential in helping merchants create
aggregates and processes data streams, giving merchants tailored payment solutions. Armed with this knowledge,
real-time analytics, and negotiates rates with a range of payment orchestration can then integrate the APMs that
payment service providers, utilizing intelligent routing best align with local customer expectations to create a
to manage international payments and local payment positive user experience, increase conversions and boost
methods. brand loyalty.
Payment orchestration + localization = APAC success
Kristin Gjerding is the CEO of CellPoint Digital, a fintech leader in pay-
According to PPRO research findings, 44 percent of ment orchestration that prides itself on making payments easier for air-
consumers abandon a purchase if their favorite payment lines, travel companies and other international merchants and their cus-
method isn't available, and this increases to 51 percent for tomers. CellPoint's omnichannel Payment Orchestration Platform opti-
millennials. This research also confirms that across APAC mizes digital payment transactions, from cards or alternative payment
nearly all consumers (94 percent) would consider using an methods, and accelerates the deployment of new payment options. To
APM in 2022. reach Kristin, email info@cellpointdigital.com.
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